2023 SUMMER SESSION SCHEDULE Course Description: Throughout the course, the instructors will work one-on-one with students to identify their brand and target markets, producing a strategic, brand-savvy marketing plan for their creative business and thesis project. Each class will begin with a brief lecture introducing new material. Students are expected to synthesize the information, seeing how it can be added into their marketing plan. Supplies: Laptop, notebook, portable drive/storage. Also make sure to have access to all of your promotional work, digital images, etc. Class Ground Rules: Over the week-long course, students will identify their brand and develop a solid marketing plan. Readings will be given and students are required to do all assignments. We will be working in the lab. If you have any issues with the equipment outside of class, please consult the lab technician. Please avoid eating and drinking near the computers. Do not save any work to the lab computer hard drives
Instructors: Lisa L. Cyr and Von Glitschka YOUR MARKETING PLAN ASSIGNMENT Before you can begin to put together a marketing plan for your work, you need to fully identify the unique vision that you bring to the world, articulating what makes you different from the competition. A brand analysis is integral to establishing a clear picture of your work and determining its positioning in the marketplace. It will also guide me in assisting you in putting together the appropriate body of work and connecting it with the appropriate target market. Since it is always wise to channel your time and money resources wisely, it is best to focus on one key target market at a time. If you have not yet established or identified an existing brand, it is best to start the process. The best way to begin is to take an honest look at not only your working process and approach, experience, capabilities, client relations and market preferences but also your core beliefs and values, creative interests and asp