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2023 SUMMER SESSION SCHEDULE Course Description: Throughout the course, the instructors will work one-on-one with students to identify their brand and target markets, producing a strategic, brand-savvy marketing plan for their creative business and thesis project. Each class will begin with a brief lecture introducing new material. Students are expected to synthesize the information, seeing how it can be added into their marketing plan. Supplies: Laptop, notebook, portable drive/storage. Also make sure to have access to all of your promotional work, digital images, etc.   Class Ground Rules: Over the week-long course, students will identify their brand and develop a solid marketing plan. Readings will be given and students are required to do all assignments. We will be working in the lab. If you have any issues with the equipment outside of class, please consult the lab technician. Please avoid eating and drinking near the computers. Do not save any work to the lab computer hard drives
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Your Marketing Plan

Instructors: Lisa L. Cyr and Von  Glitschka YOUR MARKETING PLAN ASSIGNMENT Before you can begin to put together a marketing plan for your work, you need to fully identify the unique vision that you bring to the world, articulating what makes you different from the competition. A brand analysis is integral to establishing a clear picture of your work and determining its positioning in the marketplace. It will also guide me in assisting you in putting together the appropriate body of work and connecting it with the appropriate target market. Since it is always wise to channel your time and money resources wisely, it is best to focus on one key target market at a time. If you have not yet established or identified an existing brand, it is best to start the process. The best way to begin is to take an honest look at not only your working process and approach, experience, capabilities, client relations and market preferences but also your core beliefs and values, creative interests and asp

Marketing Your Art

Marketing Your Art Marywood University  MFA Masters with the Masters Program Instructor:   Lisa L. Cyr   Description: This insightful distance learning course assists designers and illustrators in breaking through the competitive landscape with engaging and thought-provoking promotional initiatives that will inspire, motivate and most importantly, get response. Branding, new business development, target marketing, integrated cross-media strategies, public relations, collaborative endeavors, social media and viral initiatives as well as entrepreneurial approaches are just some of the topics covered. The instructor will work with each student to develop promotional materials for their creative business. The goal is to not only assist students in elevating their brand but also guide them in properly positioning themselves in the creative marketplace. The role of the designer and illustrator is evolving and this distance learning course will inspire all to think outside the box whe

Hartford Art School - 2020 Projects

Below are some of the projects generated in my Promotional Strategies class at the Hartford Art School MFA in Illustration Program.  Click on the artist's name to check out their individual websites in detail.  Enjoy!  Shelley Osowiecki Promotional Initiatives:  branding + website + collateral + social sharing  + ecommerce Keith Lowe Promotional Initiatives : publishing pitch package + book launch video + ip collateral (pitch package not shown for privacy reasons) Direct Link: Brian Lutz Promotional Initiatives: branding + website + social sharing Daniel Delisle Promotional Initiatives:  branding + website Adolfo Valle Promotional Initiatives: branding + website + licensing launch   Erin Cunliffe Promotional Initiatives:  branding + studio submission package  (full studio submission package not shown for privacy reasons)

Promotional Strategies: Hartford Art School Summer Session Online

Instructor: Lisa L. Cyr Throughout the course, I will work one-on-one with you  to develop promotional materials for your creative business , establishing a strategic, brand-savvy promotional initiative based upon your unique marketing goals. For the duration of the course,  I will be your main point-of-contact. You can reach me  at   In addition,   Von Glitschka   will be participating in our class as a guest presenter and consultant. He will be available throughout the two weeks for questions via email. You can contact him at   To get the most out of the course, be prepared to come to class on Day One with a 10-minute digital presentation on the current state of your branding, marketing and promotion, including your goals for your work as you move forward.  If you are focusing on a new body of work and direction, please focus your presentation on that. In addition, include two to three ideas for your class promotion-based project. I hig