When it comes to engaging an audience, interactive and new media initiatives are at the forefront. Because of advances in technology and the Internet, we are seeing a plethora of digital entertainment vehicles introduced into the culture. The opportunities seem endless. “More than any other genre of entertainment, gaming advancements are happening at an absolutely mind-boggling rate and the need to stay on top of technology is critical,” details Daniel Dociu, concept artist and chief art director for NCsoft North America. “When the next generation of gaming hardware comes out, the potential of the machines is high and developers need to question how they can best use or take advantage of the computing power. A lot of the time, it means more manpower and bigger budgets to create; an approach where more is more.” To read more go to my article in Communication Arts on Interactive Storytelling.
Instructors: Lisa L. Cyr and Von Glitschka YOUR MARKETING PLAN ASSIGNMENT Before you can begin to put together a marketing plan for your work, you need to fully identify the unique vision that you bring to the world, articulating what makes you different from the competition. A brand analysis is integral to establishing a clear picture of your work and determining its positioning in the marketplace. It will also guide me in assisting you in putting together the appropriate body of work and connecting it with the appropriate target market. Since it is always wise to channel your time and money resources wisely, it is best to focus on one key target market at a time. If you have not yet established or identified an existing brand, it is best to start the process. The best way to begin is to take an honest look at not only your working process and approach, experience, capabilities, client relations and market preferences but also your core beliefs and values, creative interests and asp
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