In today's marketplace, creatives face many challenges. To call attention to their brand, they need to produce engaging, thought-provoking promotions that are not only keenly strategic but also highly innovative, spanning print, broadcast and new media. This blog is as a resource for the MFA and BFA students taking my Promotional Strategies and Marketing classes.
Friday, January 2, 2015
Visual Documentary/Video Presentation
Using Imovie , Windows Movie Maker or other video software, you can create a documentary style clip, video portfolio, a step-by-step demonstartion of your work and a combination there of. Adding music, which should be royalty free or self-generated, along with animated graphics will enhance the viewing experience.
There are a few things that you should consider when developing your video:
1. INTENT: What do you intend your video to do for you?
Will you be promoting a particular project or body of work, selling prints or other merchandise, introducing a new book project, promoting an upcoming lecture or workshop, etc? Have a focus for the video along with a landing page link for the audience to follow through with.
2. DESIGN: Design your video to specifically address your intention and target a particular audience.
Don't make your video an all encompassing catch-all for everything and everyone. Be specific and and your returns on your investment will be greater.
3. SEQUENCE: Structure your video in a way that tells your story.
Utilize story boarding techniques to create impact. Start by doing quick sketches and notations on potential directions in which to take your video. Put all of your imagery and video clips in a folder in the appropriate order to assist in importing them into iMovie.
4. SOUND: Select the soundtrack that will enhance BUT not overpower your video.
I have created custom tracks for all of my videos. If that is not a skill set you have or want to acquire, I suggest you explore royalty free music options. Voice-overs are also a great way to enhance your video.
5. PRODUCTION: For detailed instructions on how to create a video in Imovie and Movie Maker click on the appropriate link. Design your movie to function in high-resolution to be seen on a full screen or projected onto a large wall in a theatre-like presentation. BUT your video should also be able to be seen clearly on a mobile device.
Slide Format Set-up:
1. In Photoshop, select NEW under FILE.
2. Preset to HDTV 1920w x 1080h pixel format. This will give you the right size in which to create your slides for imovie.
Once I have approved your video, you can post a high definition version on YouTube and other social media outlets!
Here are some videos that have been created in my class: