Monday, July 17, 2017

PROMOTING & PACKAGING YOURSELF

PRO 201 PROMOTING & PACKAGING YOURSELF

NEW HAMPSHIRE INSTITUTE OF ART

Instructor: Lisa L. Cyr
LisaCyr@nhia.edu

NHIA Internships
Art Loft Meetings



This course will assist creatives in breaking through the competitive landscape with engaging, brand-savvy promotional materials, utilizing print, broadcast and new media. Topics such as branding, target marketing, integrated cross-media promotional initiatives, public relations and social media strategies will be covered. Students will also set business and marketing goals, create a personal identity system (letterhead, envelope, business card, labels and thank you cards), resume, CV, promotional video and online website targeted to their creative markets. Presentation, writing, collaboration and leadership skills will be strongly encouraged and nurtured throughout the course. 

I will be working with you to develop promotional materials for your future creative business. My goal is to not only assist you in elevating your brand but also guide you in properly positioning yourself in the creative marketplace. I am very excited to be working with you and look forward to a highly productive and creative semester. This is your opportunity to make your mark. Take the opportunity to do something really extraordinary, making an impact on your career for years to come!



REQUIRED PROJECTS:
1. Branding & Target Market: Define your brand, target market(s) and goals in a written form to be used as an internal guide to help you along your creative path. In a brief statement, define who you are as a creative, what you have to uniquely offer the world, who you want to do work for and what your goals are.

Branding & Target Marketing
Brand Worksheet
Visuwords
Mind Mapping
Bio Head Shots
Talking About Your Work Podcast



2. Journal:  You will maintain a class journal that will not only help you to obtain clarity as to who you are as a creative brand but also serve as a vehicle for marketing and promotional opportunities. You can use a binder or make a simple journal that you can easily organize your thoughts in sections. I would like you to do something creative on the cover to make it personal.


Making a Custom Journal
Art Journals




3. Personal Identity System: 
Business Card: 3 1/2" x 2", 2" x 3 1/2" 
or Custom size

Letterhead: 8 1/2" x 11"

Envelope (#10): 9 1/2" x 4 1/8" 
SEE the Postal Design Templates

Thank You Card(s): Make sure to fit inside a commercially available envelope (custom envelopes are costly)

Tutorial in InDesign

http://www.theatlantic.com/sponsored/jaguar-2016/the-british-impact-on-design/1076/

RESOURCES: (swatch samples, etc) 

Identity System Essentials
Example Identity Systems 
ID System Profiles

Sample ID Systems
Paper Finishes

Paper Suppliers: 
Neenah Paper 
Jam Paper
Hollanders


4. Professional Resume or CVupdated and designed on your letterhead. 

Resume Design Samples Here
Cover Letters

Here are the latest in color trends

Color Inspirations:
Adobe Color Wheel
Paletton





5. Electronic Portfolio to be presented as a website, including the following:

1. Your work with captions.
2. About Me write-up, including an interesting head shot (can be a photo or illustration). 
About Me Pages from former students 
3. Contact Page without an info request prompt. 

Other points of navigation can include such things as press, client list, exhibitions and links to your social media sites and blog, etc.

Make sure the site is brand-aware and is cohesive with other promotional material.   


Portfolio Template-based Sites: 
SquareSpace
Wix.com  
Coroflot.com
Carbonmade.com
Artbistro.monster.com

Mailing List Building:
Mail Chimp
Constant Contact

Academic Honesty Policy: Plagiarism is unacceptable, unethical and illegal with repercussions that can be damaging professionally and financially. With the web, infringement lawsuits are abounding. Social media has also played a major part in outing intellectual property infringers, often providing evidence for the case. This is a very serious thing and is not a risk that you will want to embark on. Use your own work. If you have samples in your portfolio that are not entirely done by you, get written permission (signed release) to use them for your portfolio and promotion (online, video, print, exhibition and all known and yet to be known media) from each contributor, giving credits when necessary or required.  Always best to be honest, create your own work and get written permission for outside usage, crediting others for what they have done.    

SUGGESTED BOOKS: (not required)
I will be using Innovative Promotions that Work and The Art of Promotion as resources throughout the class. They will help you out a lot with your projects. The NHIA Library has a copy of each of the books and I will also have copies available for you in the classroom!




To make their audience stop, look, and listen, creatives need to produce memorable promotions that speak to a prospective client’s needs in unique and innovative ways. Rather than relying on any one venue, firms should penetrate their target market on many fronts. Image and brand-building initiatives, campaign endeavors, keepsake promotions, publication and newsletter promotions, event invitations, announcements and greeting cards can all be employed as ways to build brand recognition and make a long lasting impact with key clients. Whether a creative company is new and embarking on a launch or a seasoned firm looking to maintain or expand their market share, a distinctive promotion can prove to be very effective in calling attention to what a business has to uniquely offer. For creative professionals, both seasoned and newcomers, Innovative Promotions That Work shows how to create distinction through promotional initiatives that speak to the marketplace in ways that inspire, motivate and get response.

The Art of Promotion
With the overall decline in the global economy, many creatives find themselves at a crossroad. Work is no longer abundant and budgets have decreased significantly from years past. In today’s volatile marketplace, survival is dependent upon the ability to make an impact with key clients. The Art of Promotion offers innovative ways to create distinction. The author, Lisa L. Cyr, deconstructs a global array of exciting promotions to enable anyone to choose the right option for their budget, ability and market. The addition of insightful technical tips takes the fear out of venturing outside the norm. In addition, many pieces include cost-effective alternatives to achieving high-end effects. The book will enable both seasoned and newcomers to confidently employ alternative approaches and techniques. As creatives push the envelope and try new things, the industry evolves and grows as a result.

· Explores innovative production techniques to give any project the edge it needs to standout in the marketplace

· Features the use of unconventional surfaces and printing techniques; unique constructions, folds and die-cuts; interesting bindings, fasteners and wraps; and alternative uses and add-ons

· Provides valuable insight into the process behind a multitude of unconventional techniques

· Technical tips take the risk out of exploring outside the norm while “Do It for Less” sections provide cost-effective alternatives to high-end effects

· Special sidebars offer the latest in strategic approaches and marketing venues that will prove lucrative in the future



Instructor: Lisa L. Cyr

I will be working with you to create some amazing promotional work for your unique brand! I love teaching and working with other artists that are as passionate about the creative process as I am. You can check out an
 interview from The Artist's & Graphic Designer's Market on me that does a good job on explaining my philosophies on art, creativity and the importance of creative collaboration. To know a little about my background and interests there is another interview from CreateMixedMedia.

I have authored seven books as well as a hundreds of articles for many of the industry's leading art publications. In addition, I teach in several of the top MFA (Master of Fine Art) programs in the United States, assisting talented artists in elevating their brand and promoting their work. I have lectured and taught workshops at the following institutions:

American Institute of Graphic Arts
The Society of Illustrators, NYC
The Art Students League of NY
The National Illustration Conference
The Norman Rockwell Museum
Columbus Society of Communicating Arts
The Hartford Art School
University of the Arts
The Artist Network University
The Art Institute of Pittsburgh Online
NH Creative Club
Pratt Institute
Parsons School of Design
Savannah College of Art & Design
Kendall College of Art & Design
Southern Utah University
Virginia Commonwealth University
Syracuse University
Sage College of Albany
Marywood University
Kutztown University
New Jersey City University
The University of New Hampshire
The University of Kansas
Keene State College
Notre Dame College
NH Institute of Art
Rochester Institute of Technology
Delgado Community College
Sharon Arts Center
Northampton Community College
NYC Final Cut Pro
Rivier College
Notre Dame College
Hesser College

East Stroudsburg University 
Ohio Tourism Bureau 
Mohawk Valley Community College 
Shanghai Normal School Cultural Exchange

About Me Pages


Write your About Me text. Keep it focused, use the right descriptive words and read it aloud to see if it flows. Use you branding worksheet and mind maps to assist you. Your About Me text, once finalized and approved, will be used on your website.

To accompany your text, take a head shot of yourself or illustrate a self-portrait for promotional and public relation purposes.

Here are samples of ABOUT ME PAGES from former students:


Kelsey Phillips

http://www.cleverandbright.com/about/

Kvita Horbaliuk
https://www.kvitahorbaliuk.com/about-1/

Leslie M. Ward
http://www.lesliemward.com/about-hayden/


Monique Maloney
http://www.moniquemaloney.com/about-2/



Meg Auchenbach
http://www.megauchenbach.com/about/


Ann Lemon
http://cargocollective.com/annlemon/ann-lemon


Vince Bonavoglia

http://vincebon.weebly.com/about.html


Brenda Bodily

http://bbteachart.wixsite.com/bodilyillustrate/about



Mark Wilson
http://mww366.wixsite.com/designsbywilson/about

Sunday, July 16, 2017

Building Communities through Content

Today, there so are many avenues to promote your work online to a diverse, international audience. There are pros and cons to this abundance of media. I have found that there are only a small handful of creatives that utilize what is out there effectively. The majority of artists either get consumed by it or ban themselves from utilizing it at all. 

If you have lots of extra time on our hands and want to play with social media for fun, that's fine. But, for most professional artists who are running a business, time is a very valuable resource. So, it is important to know how to utilize the media in the most effective way.

Your goal, first and foremost, is the create GREAT CONTENT. You can do all kinds of things to get people to your site. If you don't retain those prospects, you have gained nothing and have lost a lot of time and effort. You need to change your focus. Use the media to promote a project that has a way to either make a sale, retain a prospect for future sales or both. Ultimately You are BUILDING  COMMUNITY.  This community building ideology is also important/valuable when pitching projects to publishers, film, merchanding etc.  If you establish a strong community/fan base, you have something marketers want to be a part of.


Website: Determine what your site will provide for prospective markets and communities.


Create the site to be engaging enough to sustain an ongoing interest from your target audience.

Design the interactivity to be easy to access from a multitude of devices.

Think ahead and allow the design to be flexible for adding, updating and changing as time goes on.

Use a Statcounter or Google Analytics to track pages and visitors. Use Google Alerts to track content mentions on other sites.



E-commerce aspects for direct purchases can use Paypal or credit cards using secure access like Verisign.

Affliate programs are also a way to make money through your site. 

Dick Blick Affliate
CJ Affliate 
Link Connector

Partnering with Etsy, Fine Art America, Zazzle, Cafe Press and other such vendors can make purchasing and even order fulfillment easier.











Blog: Set-up and monetize a blog through Blogger or Wordpress. Your blog can be linked to your social media so that each time your blog is updated, it is shared through your various sites. Be a contributor to large community sites with a targeted audience in your market. 





If you are a published artist/author, you can set-up an Amazon Author Page. Blog links, embedded video and other content can be displayed on this page. You can also set-up an Amazon Bookstore directly on your site.






YouTube: Develop your own channel and monetize your videos. Promote your products and other content using video that can be easily created using imovie or moviemaker.

Periscope Live videos to an audience. 

Facebook Livestream

Videos are great promotional initiatives to place on all your social media! 




Use social media to distribute your promotional initiative. Facebook can show links with icons and direct video access.  Join all the appropriate groups and post your links, video, etc. to these groups. This will distribute your news out to the masses.

Twitter can be linked to Facebook, so that each time you post to FB you are tweeting. Adding appropriate #s to you FB posts will further distribute your message.

Linked-in also has groups to join where you can post promotional content to. 

Behance and Instagram are also great ways to share content.











Saturday, July 1, 2017

Marketing Your Art: Spring Session

Marketing Your Art

Marywood University 
MFA Masters with the Masters Program

This insightful online course by author and artist Lisa L. Cyr will assist designers and illustrators in breaking through the competitive landscape with engaging and thought-provoking promotional initiatives that will inspire, motivate and most importantly, get response. Branding, new business development, target marketing, integrated cross-media strategies, public relations, collaborative endeavors, social media and viral initiatives and entrepreneurial approaches are some of the topics covered. The role of the designer and illustrator is evolving and this online course and summer workshop will inspire all to think outside the box when it comes to marketing and promotion.

I will be working with you to develop promotional materials for your creative business. My goal is to not only assist you in elevating your brand but also guide you in properly positioning yourself in the creative marketplace. If you are working on an entirely new body of work with very little existing promotional collateral, don't worry. I am here to help you. This is your opportunity to make your mark. Take the opportunity to do something really extraordinary, making an impact on your career for years to come!



I would like you to also review the required projects list, gather up what you have in place to date for marketing and make notes of your ideas and thoughts as to what you would like to do as you move forward in your creative endeavors.  Lastly, watch the two videos.  "Make Good Art" by Neil Gaiman is very inspiring, as he simplifies everything into three simple words! Steven Spielberg's talk on intuition is also very insightful!



REQUIRED PROJECTS:


1. About Me, including a head shot (can be photo or illustrated) One to 2 paragraphs about your work. About Me Pages from former Students

2. Client list Final to be printed on letterhead.

3. Resume/CV: updated and professionally designed on your letterhead. Include your education, work experience, teaching & speaking experience, relevant books and articles written, exhibitions, awards, press coverage etc.  Samples Here

4. Personal Identity System (business card, letterhead, #10 envelope and thank you card). Send on actual stationery paper so I can see the color, finish, weight, etc.)  

Identity System Essentials

Sample ID Systems

Business Card: 3 1/2" x 2", 2" x 3 1/2" or Custom
Letterhead: 8 1/2" x 11"
Envelope (#10): 9 1/2" x 4 1/8"
Note Card(s): Make sure to fit inside a commercially available envelope (custom envelopes are costly)

Color Inspirations:
Adobe Color Wheel
Paletton


Paper Suppliers: 
Jam Paper
Hollanders
Postal Design Templates

For return of your materials, please send a SASE with your work.


5. Visual Documentary or Video Presentation using Imovie or Windows Movie Maker (music should be royalty free or self-generated). 

Instructions for Imovie and Movie Maker are included here. A high definition version can be posted on YouTube

See past examples by other MFA students.

FOR VIDEO REVIEWS: Post your video on YouTube as a PRIVATE video for my review only using my email lisa@cyrstudio.com for access.

Once your video is approved, you can post it for public view on YouTube.  For your final exhibition, Christine Medley will need a high resolution copy of your video. Save your video as a high quality QuickTime mov file and bring it with you this summer session. Christine will put all of your videos together for the final exhibition!






6. Electronic Portfolio to be presented as a website, including at least 20 pieces, your bio with headshot, press, client list, exhibitions and links to your social media sites and blog, etc. Also include a contact page without an info request prompt. Make sure the site is brand-aware and is cohesive with other promotional material.   

About Me Pages from former Students






Portfolio Sites: 
Wix.com
SquareSpace
Behance.net
Coroflot.com
Carbonmade.com 
Artbistro.monster.com


6. Social Media presence on the web that is specific to your business (FacebookYouTubeLinked-in). To start building the profile, include at least one entry in each that incorporates a pic/link.

To make sure you are using correct grammar on the web, check out Grammarly.com


7. Teaching Package: updated, targeted to each application and professionally designed on your letterhead in a electronic PDF format.  For vitae include your education, work experience, teaching & speaking experience, relevant books and articles written, exhibitions, awards, press coverage etc.  Also have a cover letter, 15-20 samples of your work and the same of your student work and a teaching statement. Bio and client list can also be included.
For Art Teaching Jobs, go to College Art Association here.

OR
Media Kit (Print or Online)
Develop a media kit to have as a download or mail-away for the media.  
Creative Kit Examples


REQUIRED
BOOK: You will be using Innovative Promotions that Work as your text and resource throughout the class. It will help you out a lot with your projects







DEADLINES:
April 2 is the interim deadline. You must have all the required projects submitted on or before this deadline. I require physical pieces for all print-based work so that I can really get a feel of the paper, printing and the interactivity of the folds, die-cuts etc. Don't have the work professionally printed for midterm review. Printing your work on your inkjet printer for review is fine.

Prior to this deadline we can correspond electronically and I am here for you for whatever questions you may have or to look at work that you would like me to comment on. I highly encourage you to submit things in process. This way you can get feedback to make sure you are on the right track before a midterm or final deadline approaches. 

The work will be reviewed at midterm and a phone meeting will be conducted to discuss the work. You will have the rest of the session to make all the appropriate revisions.


The Final Deadline is May 8. Everything must be in on or before this date.


I am very excited to be working with you and look forward to a highly productive and creative semester!


Academic Honesty Policy: Please read the Marywood University policy on honesty and plagiarism link online here. Plagiarism is unacceptable, unethical and illegal with repercussions that can be damaging professionally and financially. With the web, infringement lawsuits are abounding. Social media has also played a major part in outing intellectual property infringers, often providing evidence for the case. This is a very serious thing and is not a risk that you will want to embark on. Use your own work. If you have samples in your portfolio that are not entirely done by you, get written permission (signed release) to use them for your portfolio and promotion (online, video, print, exhibition and all known and yet to be known media) from each contributor, giving credits when necessary or required.       


Instructor: Lisa L. Cyr

I will be working with you to create some amazing promotional work for your unique brand! I love teaching and working with other artists that are as passionate about the creative process as I am. You can check out an
 interview from The Artist's & Graphic Designer's Market  on me that does a good job on explaining my philosophies on art, creativity and the importance of creative collaboration. To know a little about my background and interests there is another interview from CreateMixedMedia.

I have authored seven books as well as a hundreds of articles for many of the industry's leading art publications. In addition, I teach in several of the top MFA (Master of Fine Art) programs in the United States, assisting talented artists in elevating their brand and promoting their work. I have lectured and taught workshops at the following institutions:

American Institute of Graphic Arts
The Society of Illustrators, NYC
The Art Students League of NY
The National Illustration Conference
The Norman Rockwell Museum
Columbus Society of Communicating Arts
The Hartford Art School
University of the Arts
The Artist Network University
The Art Institute of Pittsburgh Online
NH Creative Club
Pratt Institute
Parsons School of Design
Savannah College of Art & Design
Kendall College of Art & Design
Southern Utah University
Virginia Commonwealth University
Syracuse University
Sage College of Albany
Marywood University
Kutztown University
New Jersey City University
The University of New Hampshire
The University of Kansas
Keene State College
Notre Dame College
NH Institute of Art
Rochester Institute of Technology
Delgado Community College
Sharon Arts Center
Northampton Community College
NYC Final Cut Pro
Rivier College
Hesser College

East Stroudsburg University 
Ohio Tourism Bureau 
Mohawk Valley Community College 
Shanghai Normal School Cultural Exchange

Friday, June 30, 2017

Websites of Interest


Altpick

Infected by Art

CTN

FolioPlanet



NHIA 2016

Here are just some of the projects created in my PRO-210 Promoting & Packaging Yourself during the Fall of 2016 at NHIA. Check out their websites (click on each of their names), social media (on their websites), artist head shots, videos, resumes/CVs and identity systems! During the class, they also created an artist journal to work on brand development as well as internship, mentor and market outreach.

Clara Hartman  
Photography Major
Check out Clara's Interview on ZDF Germany!


















Helena Akhtar  
Photography Major


Tia Carbone
Graphic Design Major

Arthur Tam
Graphic Design Major
















Tess Cheney
Graphic Design Major

Boat House from Tess Cheney on Vimeo.


Samantha Brown
Illustration Major


















Olivia Smith
Illustration Major



Arthur Budak
Illustration Major



Denisse Molina
Fine Art Major




















Deanna Taylor
Fine Art Major















Brittany Bowne
Fine Arts/Illustration Major


















Derek Taylor
Fine Art Major



Chayanne Lawrence
Photography Major



Lucas Grondin
Fine Art Major




















LilyAnn Ahearn
Graphic Design Major




LilyAnn Ahearn 45days from lily Ahearn on Vimeo.

Jesus Carmona
Fine Art Major



















Dan Gadwah
Illustration Major



Elizabeth Drago
Photography Major



















Allison Carrasquillo
Art Education Major



















James Garvey
Fine Art Major


Video

















Jason Correia
Fine Art Major





















Jessica Evans
Photography Major

promo video from Jessica Evans on Vimeo.


Michaela Remis
Graphic Design Major



Selina Rizzo
Fine Art Major





















Julia Starr
Fine Art/Printmaking Major



















Joshua Dow
Graphic Design Major



Kady Underwood
Illustration Major


















Rachel Frangipane
Ceramics Major

Kaitlyn Butterfield
Creative Writing

















Kate Riendeau
Printmaking/Fine Art Major

Creating a Gradient from Kate Riendeau on Vimeo.


Ashlyn McKibben
Photography/Fine Art Major