Skip to main content

Posts

Showing posts from December, 2014

Interview with illustrator/designer David Szalay

  Q: Can you talk about your brand and how you were able to incorporate that vision into your promotional materials? A: I provide narrative illustration inspired by whimsical advertising and storybook art from the 1950s and ’60s. My style could be categorized into the decorative tradition of illustration, which was popular during the mid-20th century. My promotional materials are anchored by my identity, which is a logotype built by splitting and stacking my last name into two syllables. I use a bold, playful, serif typeface centered within a square motif surrounded by a lyrical, decorative border. I placed several spot illustrations onto a variety of two-sided postcards and business cards, as well as 4″ x 6″ folded greeting cards. I used several retro-looking typefaces to spell out Dave Szalay Design & Illustration as well as my website szalaydesign.com . Typography will continue to be an important element of my presentation since I come to illustration after decades of worki

Interview with Chad Hunter

Q: Can you discuss how your promotional materials communicate your unique style and overall brand? A: My promotional materials are really all I am or at least all potential clients see of me. I need to make each piece communicate my brand, style and approach. Specific characteristics act as a hallmark of my work that identify it and separate it from others: color palette, drawing style, textures, points of view, etc. These make up my brand. But really that’s not all. I think a brand is the result of one’s values. One’s brand presents itself in many ways: how I write, what I say, how I answer the phone and the craftsmanship of my promotion pieces each communicate my brand. Q: What advice can you give other illustrator/designers when it comes to developing successful self-promotional materials for both print and web? A: Be yourself. Be yourself consistently. And be yourself in many places. To me this means know who you are and identify what makes you unique. Work hard and consist

Interview with illustrator/designer Brad Albright

Q: Can you talk about your brand and how you were able to incorporate that vision into your promotional materials? A: My artwork is heavily music inspired, so it was a natural decision to explore promotional formats that alluded to album art, music packaging and band merchandising trends. As I developed my TEXAN GOTHIC illustration series, an iconography emerged that felt well suited to bold one-color silkscreen printing on shirts, turntable mats, scarves and posters. Combining hand-printed merchandise with the more elaborate full-color and 3D print imagery of the main series, I grew excited to represent myself as a one-stop shop for clients, especially those in the music industry. As for incorporating 3D glasses, I was guided simply by a personal curiosity for the format which then helped me to develop the imagery itself. Overall, the 3D experience is a fun and engaging promotional format to share with others. Q: What advice can you give other illustrators/artists when it comes