Q: Can you talk about your brand and how you were able to incorporate that vision into your promotional materials? A: I provide narrative illustration inspired by whimsical advertising and storybook art from the 1950s and ’60s. My style could be categorized into the decorative tradition of illustration, which was popular during the mid-20th century. My promotional materials are anchored by my identity, which is a logotype built by splitting and stacking my last name into two syllables. I use a bold, playful, serif typeface centered within a square motif surrounded by a lyrical, decorative border. I placed several spot illustrations onto a variety of two-sided postcards and business cards, as well as 4″ x 6″ folded greeting cards. I used several retro-looking typefaces to spell out Dave Szalay Design & Illustration as well as my website szalaydesign.com . Typography will continue to be an important element of my presentation since I come to illustration after decades of worki