Sunday, December 28, 2014

Interview with illustrator/designer David Szalay

 

David SzalayQ: Can you talk about your brand and how you were able to incorporate that vision into your promotional materials?
A: I provide narrative illustration inspired by whimsical advertising and storybook art from the 1950s and ’60s. My style could be categorized into the decorative tradition of illustration, which was popular during the mid-20th century. My promotional materials are anchored by my identity, which is a logotype built by splitting and stacking my last name into two syllables. I use a bold, playful, serif typeface centered within a square motif surrounded by a lyrical, decorative border.
I placed several spot illustrations onto a variety of two-sided postcards and business cards, as well as 4″ x 6″ folded greeting cards. I used several retro-looking typefaces to spell out Dave Szalay Design & Illustration as well as my website szalaydesign.com. Typography will continue to be an important element of my presentation since I come to illustration after decades of working as a graphic designer. The idea was to create an ongoing series that mimics nostalgic collectables such as bubblegum cards. The second part of my promotional effort was to create and post a video teaser that showcases a sampling of my work and demonstrates an animated short of one of my images. I am interested in motion graphics as well as still images. The video follows the vintage, whimsical theme that frames the work in an engaging and entertaining format, driving the character of my brand even further.



Q: What advice can you give other illustrators/artists when it comes to self-promotion?
A: I am a firm believer first in authenticity and second in persistence. As an individual artist, your brand needs to sincerely state who you are and what you do. Your brand is your packaging and the consumer of your product wants to know what’s inside. The goal is to engage someone’s attention, while presenting the type of work that you want to do. If your presentation is clear and concise, prospective clients may give you a shot. It is most important that you get your work out there, frequently refreshing your images with new ones so that people have a reason to follow you.
David Szalay
Q: How has the Hartford Art School low-residency MFA Program in Illustration helped you in further realizing your career goals as an artist?
A: I was able to essentially reinvent myself during my time in the program. I was convinced to steer toward graphic design and away from illustration during my undergraduate studies in the 1980s for job security. Working as a designer over the years allowed me to occasionally incorporate some illustrative elements into my layouts but it was never the focus. I recently downsized my design practice to focus on a full-time teaching position.
This was an opportunity to make a mid-career adjustment towards becoming a knowledgeable and practicing illustrator. It was not a huge stretch for me but I needed a springboard and some inspiration. Emerging myself into this unique program helped me gear up on the history of illustration through Murray Tinkelman and to explore and discover my illustrative voice through the studio classes. I feel my teachers and classmates inspired me to push myself much further than I expected. I am thoroughly energized and excited about both my teaching as well as my professional practice and most importantly, I’m having a blast!

The Hartford Art School at the University of Hartford has designed an elite low-residency MFA program for seasoned illustrators who seek to move their careers to the next level, while earning a master’s degree for college-level teaching. Dr. Murray Tinkelman, Hall-of-Fame illustrator, historian and the 1999 Society of Illustrators’ Distinguished Educator in the Arts award recipient, is the director of this cutting-edge program. Tinkelman’s years of experience in the field are an asset, attracting internationally-recognized artists eager to teach under his directorship. “It is taught by professional illustrators who are also dedicated and talented educators,” comments Tinkelman. “The students who enter this program are equally committed to the field of illustration. They come from all over the world, courageously checking their egos at the door and ready to plunge right into the learning process.”

Interview with Chad Hunter

Chad Hunter Bio

Q: Can you discuss how your promotional materials communicate your unique style and overall brand?

A: My promotional materials are really all I am or at least all potential clients see of me. I need to make each piece communicate my brand, style and approach. Specific characteristics act as a hallmark of my work that identify it and separate it from others: color palette, drawing style, textures, points of view, etc. These make up my brand. But really that’s not all. I think a brand is the result of one’s values. One’s brand presents itself in many ways: how I write, what I say, how I answer the phone and the craftsmanship of my promotion pieces each communicate my brand.

Q: What advice can you give other illustrator/designers when it comes to developing successful self-promotional materials for both print and web?
A: Be yourself. Be yourself consistently. And be yourself in many places. To me this means know who you are and identify what makes you unique. Work hard and consistently. Send out promotional materials, keep mailing lists current and send specific mailings to specific targeted audiences. Lastly, get yourself out there in a variety of media, including social media. This all translates to allowing yourself to be found and seen in a variety of places.
Chad Hunter letterhead
Q:Your work has a sketchbook feel to it. How important is working in a sketchbook to you? Can you detail your approach.
A: My sketchbook is always with me: at meetings, traveling, classes, relaxing and just everywhere. It’s my fun thing, my journal, my brain dump and my bucket. My finished work comes directly from my sketchbook. In it, I try new things, I practice and I even complete my finished work. I’ve had to do some research in finding the right sketchbook for me. It actually took me years. My criteria was size, paper thickness, tooth, acidity and how it takes multimedia like pen, ink, watercolor and acrylic. I had to try different sketchbooks to see how they worked. As my style has developed, so has my sketchbook choice. I currently use the Aquabee Deluxe 11″x14″.
Chad Hunter Mailer
Q: Can you share some insights into your creation process when it comes to your illustration and hand lettering?
A: Ed Brodsky, the past director of Marywood’s MFA “Masters with the Masters” program, taught us to brainstorm. First you boil down your message to a short, succinct phrase. I write out the phrase in a single line. Then, I make a list of similar words under each word appearing in the phrase. The fun part begins by mixing and matching to create a unique direction. Sometimes solutions have a concept and drive a point home and sometimes they are a straightforward solution that rely on a unique style to carry the idea.
Chad Hunter Website
Q: Can you tell us a little bit about your approach to visual communications through the process, media and visual textures you employ?
A: I straddle lines. I’m an illustrator, designer, letterer, printer and artist. As far as my process goes, I prepare my designs in plates, scan them into the computer and composite them in Photoshop. My final product is digital and produced by offset lithography, serigraphy or giclee.

Q: Describe your artistic working environment and how it helps support your distinctive process and approach.
A: I strive to work regardless of my environment. I read a post Star Wars interview with Harrison Ford where the interviewer asked, “Do you believe in the Force?” Ford responded. “Yes. The Force is in you. Force yourself.” I like that. I believe we can accomplish more than we realize and that work is a key ingredient.

Q: What are your artistic and design influences and where do you look for inspiration.
A: Etchings in general are big for me as are pen-and-ink artists such as Albrecht Durer, Howard Pyle, Robert Lawson, Arthur Rackham, Edward Gorey, Maurice Sendak and others.

Q: What do you see yourself incorporating in your work as your vision evolves?
A: I’d like to push my drawings to new points of view, incorporate new textures and create new color combinations.

Marywood University’s Get Your Masters with the Masters MFA Program is a low-residency program with a sixty credit Master of Fine Arts degree in graphic design or illustration. “It’s specifically designed for working art directors, designers, illustrators, new media artists and art educators who have to budget their time and resources carefully, while continuing with their full-time occupations,” shares program director Steven Brower. “While production and technical skills are stressed, the thrust of our program is on creativity and concept.” Marywood University also offers a low-residency, twenty-four credit certificate in sequential art. “Study with the best over one year through independent studies and two weeks on campus for two summers. The end result is a graphic novel,” adds Brower.
Former MFA student Chad Hunter comments, “If you want inspiration and the opportunity to study under a list of leading industry professionals, the Marywood MFA is the program for you. I thoroughly enjoyed the study tour sessions, visiting a long list of top design and illustration studios as well as small workshop presentations created just for our class. I was inspired by my fellow classmates, many came from a broad range of disciplines from across the country. The curriculum is well thought out and offers a wide-range of advanced-level courses that are perfect for anyone seeking a challenge. The Promotional Strategies class was one of my favorite classes. It allowed me to solely focus on creating a distinct set of branding and promotional materials as a perfect resource to jump-start the new creative vision I constructed during the program. The Marywood Get Your Masters with the Masters program is an invaluable resource for working professionals.”
- See more at: http://blog.artistsmarketonline.com/uncategorized/promotional-materials#sthash.Jc6jydsx.dpuf

Interview with illustrator/designer Brad Albright


Brad AlbrightQ: Can you talk about your brand and how you were able to incorporate that vision into your promotional materials?
A: My artwork is heavily music inspired, so it was a natural decision to explore promotional formats that alluded to album art, music packaging and band merchandising trends. As I developed my TEXAN GOTHIC illustration series, an iconography emerged that felt well suited to bold one-color silkscreen printing on shirts, turntable mats, scarves and posters. Combining hand-printed merchandise with the more elaborate full-color and 3D print imagery of the main series, I grew excited to represent myself as a one-stop shop for clients, especially those in the music industry. As for incorporating 3D glasses, I was guided simply by a personal curiosity for the format which then helped me to develop the imagery itself. Overall, the 3D experience is a fun and engaging promotional format to share with others.

Q: What advice can you give other illustrators/artists when it comes to self-promotion?
A: Every artist needs to find the approach that works best for their personality and brand. I think it’s best to first imagine how you yourself would like to see your artwork displayed. What’s unique about your voice, and what platforms might best communicate that to your audience? Also, consider making promotional items that you are confident could actually sell and not be just given away for free. That will help guide you to produce a quality product that clients can’t help but raise their eyebrows to.
Brad Albright
Q: How has the Hartford Art School low-residency MFA Program in Illustration helped you in further realizing your career goals as an artist?
A: In addition to teaching me core business concepts that are essential to a successful career in the arts, the Hartford Art School program provided an unrivaled sense of purpose and momentum which enabled me to attack an ambitious amount of side projects and extracurricular involvements outside of the program. The low-residency format gave me the unique opportunity to work fulltime, while traveling for graduate sessions and simultaneously pursuing creative outlets in my home market. In my two years with the program, I became an active gallery artist, community arts proponent and volunteer, private drawing instructor, freelance illustrator and an established up-and-coming name in the Dallas market. That’s all in addition to the leaps and bounds made in my full-time design career and personal work. All of that said, the relationships made among the students and faculty are the core of the program, and I truly can’t say enough about how amazingly inspirational and supportive the community is.
Brad Albright
The Hartford Art School at the University of Hartford has designed an elite low-residency MFA program for seasoned illustrators who seek to move their careers to the next level, while earning a master’s degree for college-level teaching. Dr. Murray Tinkelman, Hall-of-Fame illustrator, historian and the 1999 Society of Illustrators’ Distinguished Educator in the Arts award recipient, is the director of this cutting-edge program. Tinkelman’s years of experience in the field are an asset, attracting internationally-recognized artists eager to teach under his directorship. “It is taught by professional illustrators who are also dedicated and talented educators,” comments Tinkelman. “The students who enter this program are equally committed to the field of illustration. They come from all over the world, courageously checking their egos at the door and ready to plunge right into the learning process.”

Saturday, February 1, 2014

Marketing Your Art: Spring Session

Marketing Your Art

Marywood University 
MFA Masters with the Masters Program

This insightful online course by author and artist Lisa L. Cyr will assist designers and illustrators in breaking through the competitive landscape with engaging and thought-provoking promotional initiatives that will inspire, motivate and most importantly, get response. Branding, new business development, target marketing, integrated cross-media strategies, public relations, collaborative endeavors, social media and viral initiatives and entrepreneurial approaches are some of the topics covered. The role of the designer and illustrator is evolving and this online course and summer workshop will inspire all to think outside the box when it comes to marketing and promotion.

I will be working with you to develop promotional materials for your creative business. My goal is to not only assist you in elevating your brand but also guide you in properly positioning yourself in the creative marketplace. If you are working on an entirely new body of work with very little existing promotional collateral, don't worry. I am here to help you. This is your opportunity to make your mark. Take the opportunity to do something really extraordinary, making an impact on your career for years to come!


Since the class will be run as a distance course, I have set-up this resource blog to serve as your interactive syllabus for the class.


I would like you to also review the required projects list, gather up what you have in place to date for marketing and make notes of your ideas and thoughts as to what you would like to do as you move forward in your creative endeavors.  Lastly, watch the two videos.  "Make Good Art" by Neil Gaiman is very inspiring, as he simplifies everything into three simple words! Steven Spielberg's talk on intuition is also very insightful!



REQUIRED PROJECTS:


1. About Me, including a head shot (can be photo or illustrated) One to 2 paragraphs about your work.

2. Client list Final to be printed on letterhead.

3. Resume/CV: updated and professionally designed on your letterhead. Include your education, work experience, teaching & speaking experience, relevant books and articles written, exhibitions, awards, press coverage etc.  Samples Here

4. Personal Identity System (business card, letterhead, #10 envelope, catalog envelope label and note card). Send on actual stationery paper so I can see the color, finish, weight, etc.)  

Identity System Essentials

Sample ID Systems

Business Card: 3 1/2" x 2", 2" x 3 1/2" or Custom
Letterhead: 8 1/2" x 11"
Envelope (#10): 9 1/2" x 4 1/8"
Note Card(s): Make sure to fit inside a commercially available envelope (custom envelopes are costly)

Color Inspirations:
Adobe Color Wheel
Paletton

Paper Suppliers: 
Jam Paper
Hollanders
Postal Design Templates

For return of your materials, please send a SASE with your work.


5. Visual Documentary or Video Presentation using Imovie or Windows Movie Maker (music should be royalty free or self-generated). 

Instructions for Imovie and Movie Maker are included here. A high definition version can be posted on YouTube

See past examples by other MFA students.

FOR VIDEO REVIEWS: Post your video on YouTube as a PRIVATE video for my review only using my email lisa@cyrstudio.com for access.

Once your video is approved, you can post it for public view on YouTube.  For your final exhibition, Christine Medley will need a high resolution copy of your video. Save your video as a high quality QuickTime mov file and bring it with you this summer session. Christine will put all of your videos together for the final exhibition!





6. Electronic Portfolio to be presented as a website, including at least 20 pieces, your bio with headshot, press, client list, exhibitions and links to your social media sites and blog, etc. Also include a contact page without an info request prompt. Make sure the site is brand-aware and is cohesive with other promotional material.   






Portfolio Sites: 
Wix.com
SquareSpace
Behance.net
Coroflot.com
Carbonmade.com 
Artbistro.monster.com


6. Social Media presence on the web that is specific to your business (FacebookYouTubeLinked-in). To start building the profile, include at least one entry in each that incorporates a pic/link.

To make sure you are using correct grammar on the web, check out Grammarly.com
  
7. Promotional Initiative: Select from an option below.


Mail-away Portfolio that is a custom, brand-aware and easily updatable physical presentation of work that and can be produced in multiples to send out to prospects with leave-behind samples and a comment card. Packaging of the mail-away (box, wrap, label, etc must also be included).
Print-on-Demand:
Cafepress.comZazzle.com
us.moo.comVistaprint 
Phd Bookbinding  Ka-blam
TPI Solutions Ink







OR
Drop-off Portfolio:
a collection of work that can be easily updated, including a digital presentation. 




OR
Print Promo:
A focused direct mail promotional campaign, launch promotion, etc.
Mail Chimp

Constant Contact

OR Event Marketing
Facebook Live Event
Periscope Live Event
Eventbrite













OR
Merchandising: create a line of products using your work. Books, paper products and stationery, gift products, collectibles, prints, etc.

Here are the latest in color trends for Spring 2016

Art Licensing Blog


OR
Teaching Package: updated, targeted to each application and professionally designed on your letterhead in a electronic PDF format.  For vitae include your education, work experience, teaching & speaking experience, relevant books and articles written, exhibitions, awards, press coverage etc.  Also have a cover letter, 15-20 samples of your work and the same of your student work and a teaching statement. Bio and client list can also be included.



REQUIRED
BOOK: You will be using Innovative Promotions that Work as your text and resource throughout the class. It will help you out a lot with your projects







DEADLINES:
April 1 is the interim deadline. You must have all the required projects submitted on or before this deadline. I require physical pieces for all print-based work so that I can really get a feel of the paper, printing and the interactivity of the folds, die-cuts etc. Don't have the work professionally printed for midterm review. Printing your work on your inkjet printer for review is fine.

Prior to this deadline we can correspond electronically and I am here for you for whatever questions you may have or to look at work that you would like me to comment on. I highly encourage you to submit things in process. This way you can get feedback to make sure you are on the right track before a midterm or final deadline approaches. 

The work will be reviewed at midterm and a phone meeting will be conducted to discuss the work. You will have the rest of the session to make all the appropriate revisions.


The Final Deadline is May 5. Everything must be in on or before this date.


I am very excited to be working with you and look forward to a highly productive and creative semester!


Academic Honesty Policy: Please read the Marywood University policy on honesty and plagiarism link online here. Plagiarism is unacceptable, unethical and illegal with repercussions that can be damaging professionally and financially. With the web, infringement lawsuits are abounding. Social media has also played a major part in outing intellectual property infringers, often providing evidence for the case. This is a very serious thing and is not a risk that you will want to embark on. Use your own work. If you have samples in your portfolio that are not entirely done by you, get written permission (signed release) to use them for your portfolio and promotion (online, video, print, exhibition and all known and yet to be known media) from each contributor, giving credits when necessary or required.       


Instructor: Lisa L. Cyr

I will be working with you to create some amazing promotional work for your unique brand! I love teaching and working with other artists that are as passionate about the creative process as I am. You can check out an
 interview from The Artist's & Graphic Designer's Market  on me that does a good job on explaining my philosophies on art, creativity and the importance of creative collaboration. To know a little about my background and interests there is another interview from CreateMixedMedia.

I have authored seven books as well as a hundreds of articles for many of the industry's leading art publications. In addition, I teach in several of the top MFA (Master of Fine Art) programs in the United States, assisting talented artists in elevating their brand and promoting their work. I have lectured and taught workshops at the following institutions:

American Institute of Graphic Arts
The Society of Illustrators, NYC
The Art Students League of NY
The National Illustration Conference
The Norman Rockwell Museum
Columbus Society of Communicating Arts
The Hartford Art School
University of the Arts
The Artist Network University
The Art Institute of Pittsburgh Online
NH Creative Club
Pratt Institute
Parsons School of Design
Savannah College of Art & Design
Kendall College of Art & Design
Southern Utah University
Virginia Commonwealth University
Syracuse University
Sage College of Albany
Marywood University
Kutztown University
New Jersey City University
The University of New Hampshire
The University of Kansas
Keene State College
Notre Dame College
NH Institute of Art
Rochester Institute of Technology
Delgado Community College
Sharon Arts Center
Northampton Community College
NYC Final Cut Pro
Rivier College
Hesser College

East Stroudsburg University 
Ohio Tourism Bureau 
Mohawk Valley Community College 
Shanghai Normal School Cultural Exchange

PROMOTING & PACKAGING YOURSELF

PRO 201 PROMOTING & PACKAGING YOURSELF

NEW HAMPSHIRE INSTITUTE OF ART

Instructor: Lisa L. Cyr
LisaCyr@nhia.edu

RESOURCES

Class Syllabus is on CANVAS

NHIA Internships
Art Loft Meetings


This course will assist creatives in breaking through the competitive landscape with engaging, brand-savvy promotional materials, utilizing print, broadcast and new media. Topics such as branding, target marketing, integrated cross-media promotional initiatives, public relations and social media strategies will be covered. Students will also set business and marketing goals, create a personal identity system (letterhead, envelope, business card, labels and thank you cards), resume, CV, promotional video and online website targeted to their creative markets. Presentation, writing, collaboration and leadership skills will be strongly encouraged and nurtured throughout the course. 

I will be working with you to develop promotional materials for your future creative business. My goal is to not only assist you in elevating your brand but also guide you in properly positioning yourself in the creative marketplace. I am very excited to be working with you and look forward to a highly productive and creative semester. This is your opportunity to make your mark. Take the opportunity to do something really extraordinary, making an impact on your career for years to come!



REQUIRED PROJECTS:
1. Brief Artist Statement: Define and communicate your brand:  who you are as a creative and what you have to uniquely offer the world. Include an interesting head shot (can be photo or illustrated).
Branding & Target Marketing
Brand Worksheet
Visuwords
Mind Mapping
Bio Head Shots
Talking About Your Work Podcast

2. Mission Statement:  Define your goals in a written form to be used as an internal guide along your creative path.




3.  Artist Journal:  You will create and maintain a class journal that will not only help you to obtain clarity as to who you are as a creative brand but also serve as a vehicle for marketing and promotional opportunities. You can use a binder or make a simple journal that you can easily organize your thoughts in sections (no permanently bound books). I would like you to do something creative on the cover to make it personal.


Making a Custom Journal
Art Journals




4. Personal Identity System: 
Tutorial in InDesign

Identity System Essentials

Example Identity Systems



Color Inspirations:
Adobe Color Wheel
Paletton


Business Card: 3 1/2" x 2", 2" x 3 1/2" or Custom size

Letterhead: 8 1/2" x 11"

Envelope (#10): 9 1/2" x 4 1/8" SEE the Postal Design Templates

Note Card(s): Make sure to fit inside a commercially available envelope (custom envelopes are costly)

Catalog Envelope Label (suggest 2 up printed on  81/2" x 11" crack and peel paper)

Paper Suppliers: 
Neenah Paper 
Jam Paper
Hollanders

Here are the latest in color trends for Spring 2016




5. Resume and CVupdated and designed on your letterhead. 



Resume Design Samples Here

Cover Letters
6. Video Presentation: using Imovie or Windows Movie Maker (music should be royalty free or self-generated). 

Instructions for Imovie and Movie Maker are included here. A high definition version can be posted on YouTube. Post your video on YouTube as a PRIVATE video for my review only, using my email for access. Once your video is approved, you can post it for public view on YouTube.  

See examples by other students.





7. Electronic Portfolio to be presented as a website, including at least 20 pieces, your artist statement with headshot, press, client list, exhibitions and links to your social media sites and blog, etc. Also include a contact page without an info request prompt. Make sure the site is brand-aware and is cohesive with other promotional material.   

Suggested Portfolio Sites: 
Wix.com  
SquareSpace
ISSUU
Behance.net
Coroflot.com
Carbonmade.com
Artbistro.monster.com

Mailing List Building:
Mail Chimp

Constant Contact

8. Social Media presence on the web that is specific to your creative business (Blog: WordPress or BloggerFacebookYouTubeTwitter and  Linked-in). To start building the profile, include at least one entry in each that incorporates a pic/link.


Facebook Live Event
Eventbrite

See what is trending at FanTrust.com

To make sure you are using correct grammar on the web, check out Grammarly.com



9. Mentor Outreach
  Events & Speakers Fall 2016
Interviewing Tips


Academic Honesty Policy: Plagiarism is unacceptable, unethical and illegal with repercussions that can be damaging professionally and financially. With the web, infringement lawsuits are abounding. Social media has also played a major part in outing intellectual property infringers, often providing evidence for the case. This is a very serious thing and is not a risk that you will want to embark on. Use your own work. If you have samples in your portfolio that are not entirely done by you, get written permission (signed release) to use them for your portfolio and promotion (online, video, print, exhibition and all known and yet to be known media) from each contributor, giving credits when necessary or required.  Always best to be honest, create your own work and get written permission for outside usage, crediting others for what they have done.    


SUGGESTED BOOKS:
I will be using Innovative Promotions that Work and The Art of Promotion as resources throughout the class. They will help you out a lot with your projects. Career Resources has a copy of each of the books and I will also have copies available for you in the classroom!




To make their audience stop, look, and listen, creatives need to produce memorable promotions that speak to a prospective client’s needs in unique and innovative ways. Rather than relying on any one venue, firms should penetrate their target market on many fronts. Image and brand-building initiatives, campaign endeavors, keepsake promotions, publication and newsletter promotions, event invitations, announcements and greeting cards can all be employed as ways to build brand recognition and make a long lasting impact with key clients. Whether a creative company is new and embarking on a launch or a seasoned firm looking to maintain or expand their market share, a distinctive promotion can prove to be very effective in calling attention to what a business has to uniquely offer. For creative professionals, both seasoned and newcomers, Innovative Promotions That Work shows how to create distinction through promotional initiatives that speak to the marketplace in ways that inspire, motivate and get response.

The Art of Promotion
With the overall decline in the global economy, many creatives find themselves at a crossroad. Work is no longer abundant and budgets have decreased significantly from years past. In today’s volatile marketplace, survival is dependent upon the ability to make an impact with key clients. The Art of Promotion offers innovative ways to create distinction. The author, Lisa L. Cyr, deconstructs a global array of exciting promotions to enable anyone to choose the right option for their budget, ability and market. The addition of insightful technical tips takes the fear out of venturing outside the norm. In addition, many pieces include cost-effective alternatives to achieving high-end effects. The book will enable both seasoned and newcomers to confidently employ alternative approaches and techniques. As creatives push the envelope and try new things, the industry evolves and grows as a result.

· Explores innovative production techniques to give any project the edge it needs to standout in the marketplace

· Features the use of unconventional surfaces and printing techniques; unique constructions, folds and die-cuts; interesting bindings, fasteners and wraps; and alternative uses and add-ons

· Provides valuable insight into the process behind a multitude of unconventional techniques

· Technical tips take the risk out of exploring outside the norm while “Do It for Less” sections provide cost-effective alternatives to high-end effects

· Special sidebars offer the latest in strategic approaches and marketing venues that will prove lucrative in the future



Instructor: Lisa L. Cyr

I will be working with you to create some amazing promotional work for your unique brand! I love teaching and working with other artists that are as passionate about the creative process as I am. You can check out an
 interview from The Artist's & Graphic Designer's Market on me that does a good job on explaining my philosophies on art, creativity and the importance of creative collaboration. To know a little about my background and interests there is another interview from CreateMixedMedia.

I have authored seven books as well as a hundreds of articles for many of the industry's leading art publications. In addition, I teach in several of the top MFA (Master of Fine Art) programs in the United States, assisting talented artists in elevating their brand and promoting their work. I have lectured and taught workshops at the following institutions:

American Institute of Graphic Arts
The Society of Illustrators, NYC
The Art Students League of NY
The National Illustration Conference
The Norman Rockwell Museum
Columbus Society of Communicating Arts
The Hartford Art School
University of the Arts
The Artist Network University
The Art Institute of Pittsburgh Online
NH Creative Club
Pratt Institute
Parsons School of Design
Savannah College of Art & Design
Kendall College of Art & Design
Southern Utah University
Virginia Commonwealth University
Syracuse University
Sage College of Albany
Marywood University
Kutztown University
New Jersey City University
The University of New Hampshire
The University of Kansas
Keene State College
Notre Dame College
NH Institute of Art
Rochester Institute of Technology
Delgado Community College
Sharon Arts Center
Northampton Community College
NYC Final Cut Pro
Rivier College
Notre Dame College
Hesser College

East Stroudsburg University 
Ohio Tourism Bureau 
Mohawk Valley Community College 
Shanghai Normal School Cultural Exchange