Hartford Art School
MFA Program: Summer Session
In today's volatile marketplace, creatives face many challenges. To survive and call attention to their brand, they need to produce memorable promotions that are not only keenly strategic but also highly innovative from a production standpoint, spanning print, broadcast and new media. This insightful week-long course by author and artist Lisa L. Cyr will assist illustrators in breaking through the competitive landscape with engaging and thought-provoking promotional initiatives that will inspire, motivate and most importantly, get response.
Branding, new business development, target marketing, integrated cross-media strategies, public relations, collaborative endeavors, social media and viral initiatives and entrepreneurial approaches are some of the topics covered. The role of the illustrator is evolving and this summer workshop will inspire all to think outside the box when it comes to marketing and promotion.
I have set-up this resource blog to serve as your interactive syllabus for the class. I would like you to review the suggested projects list. You can also do something outside the list.
The final project that you choose to work on is up to you. I highly recommend that you focus your efforts on a promotional endeavor that you can immediately utilize in your marketing mix.
In addition, gather up what you have in place to date for marketing and promotion, making notes of your ideas and thoughts for a project that will move you forward in your creative endeavors. Make sure to bring digital files of your art work to utilize in your promotional materials.
Lastly, make sure to watch the video above on "Make Good Art" by Neil Gaiman. It is very inspiring, as he simplifies everything into three simple words!
Navigating the Labyrinth
Building Fantastical Worlds
Personal Identity System (business card, letterhead, #10 envelope, catalog envelope label and note card). Send on actual stationery paper so I can see the color, finish, weight, etc.)
Identity System Essentials
Note Card(s): Make sure to fit inside a commercially available envelope (custom envelopes are costly)
Adobe Color Wheel
Branded Head Shot Examples
Here are the latest in color trends for Spring 2016
Visual Documentary or Video Presentation using Imovie or Windows Movie Maker (music should be royalty free or self-generated).
Instructions for Imovie and Movie Maker are included here. A high definition version can be posted on YouTube.
See VIDEOS by former MFA students
To make sure you are using correct grammar on the web, check out Grammarly.com
Use cross platform website testing to analyze your site on different platforms.
Phd Bookbinding Ka-blam
TPI Solutions Ink
ISSUU (online catalog)
a collection of work that can be easily updated, including a digital presentation.
Promotional Initiative: create a targeted promotional campaign
Facebook Live Event
Merchandising: create a line of products using your work. Books, paper products and stationery, gift products, collectibles, prints, etc.
Teaching Package: updated, targeted to each application and professionally designed on your letterhead in a electronic PDF format. For vitae include your education, work experience, teaching & speaking experience, relevant books and articles written, exhibitions, awards, press coverage etc. Also have a cover letter, 15-20 samples of your work and the same of your student work and a teaching statement. Bio and client list can also be included.
For Art Teaching Jobs, go to College Art Association here.
Instructor: Lisa L. Cyr
I will be working with you to create some amazing promotional work for your unique brand! I love teaching and working with other artists that are as passionate about the creative process as I am. You can check out an interview from The Artist's & Graphic Designer's Market on me that does a good job on explaining my philosophies on art, creativity and the importance of creative collaboration. To know a little about my background and interests there is another interview from CreateMixedMedia.
I have authored seven books as well as a hundreds of articles for many of the industry's leading art publications. In addition, I teach in several of the top MFA (Master of Fine Art) programs in the United States, assisting talented artists in elevating their brand and promoting their work. I have lectured and taught workshops at the following institutions:
American Institute of Graphic Arts
The Society of Illustrators, NYC
The Art Students League of NY
The National Illustration Conference
The Norman Rockwell Museum
Columbus Society of Communicating Arts
The Hartford Art School
University of the Arts
The Artist Network University
The Art Institute of Pittsburgh Online
NH Creative Club
Parsons School of Design
Savannah College of Art & Design
Kendall College of Art & Design
Southern Utah University
Virginia Commonwealth University
Sage College of Albany
New Jersey City University
The University of New Hampshire
The University of Kansas
Keene State College
Notre Dame College
NH Institute of Art
Rochester Institute of Technology
Delgado Community College
Sharon Arts Center
Northampton Community College
NYC Final Cut Pro
Notre Dame College
East Stroudsburg University
Innovative Promotions That Work
To make their audience stop, look, and listen, creatives need to produce memorable promotions that speak to a prospective client’s needs in unique and innovative ways. Rather than relying on any one venue, firms should penetrate their target market on many fronts. Image and brand-building initiatives, campaign endeavors, keepsake promotions, publication and newsletter promotions, event invitations, announcements and greeting cards can all be employed as ways to build brand recognition and make a long lasting impact with key clients. Whether a creative company is new and embarking on a launch or a seasoned firm looking to maintain or expand their market share, a distinctive promotion can prove to be very effective in calling attention to what a business has to uniquely offer. For creative professionals, both seasoned and newcomers, Innovative Promotions That Work shows how to create distinction through promotional initiatives that speak to the marketplace in ways that inspire, motivate and get response.
The Art of Promotion
With the overall decline in the global economy, many creatives find themselves at a crossroad. Work is no longer abundant and budgets have decreased significantly from years past. In today’s volatile marketplace, survival is dependent upon the ability to make an impact with key clients. The Art of Promotion offers innovative ways to create distinction. The author, Lisa L. Cyr, deconstructs a global array of exciting promotions to enable anyone to choose the right option for their budget, ability and market. The addition of insightful technical tips takes the fear out of venturing outside the norm. In addition, many pieces include cost-effective alternatives to achieving high-end effects. The book will enable both seasoned and newcomers to confidently employ alternative approaches and techniques. As creatives push the envelope and try new things, the industry evolves and grows as a result.
· Explores innovative production techniques to give any project the edge it needs to standout in the marketplace
· Features the use of unconventional surfaces and printing techniques; unique constructions, folds and die-cuts; interesting bindings, fasteners and wraps; and alternative uses and add-ons
· Provides valuable insight into the process behind a multitude of unconventional techniques
· Technical tips take the risk out of exploring outside the norm while “Do It for Less” sections provide cost-effective alternatives to high-end effects
· Special sidebars offer the latest in strategic approaches and marketing venues that will prove lucrative in the future
Experimental Painting investigates exploratory methodologies, techniques and approaches in mixed-media art. Throughout the highly visual book, many exciting in-depth demonstrations are featured, documenting cutting-edge mixed -media painting processes from concept to final execution. To offer an extensive array of visually-stimulating possibilities for artists to explore, both two-dimensional and three-dimensional techniques are covered in a range of subject matter. Conceptual and thematic approaches include using symbolism, metaphor and allegory, incorporating pluralism and non-linear storytelling, utilizing automatism and freeform painting and employing costuming, props and theatrical settings. Developing works both in multiples and in a series is also included. In addition, special sections on creative exploration detail the playful act of experimentation, utilizing alternative tools, materials and techniques. By delving into the myriad applications of mixed-media painting, the creative process is reignited, opening up a gateway for artistic works to grow and flourish.
To assist artists in venturing out on their own creative path with a unique voice and vision, topics on nurturing the creative spirit within, developing personal content through journalism, embracing a multidisciplinary mindset and creating message-driven art provide insight into the development of an artistic personality. The book closes with a chapter on creative self-promotion, revealing the latest marketing and presentation strategies for the working artist. There is an ever-expanding interest in exploring unconventional processes and approaches to establish aesthetic distinction in the marketplace. For artists that are looking to push their work to a new level, this book will be a valuable resource and an ongoing source for creative inspiration.
We are currently in the midst of an artistic revolution. No other time has seen such innovation in the way art can be intellectualized, produced and presented into the culture. Artists are breaking from conventional approaches, reexamining the fundamental methodology in which they work. They are becoming much more forward-thinking, almost entrepreneurial, venturing out with a content-driven approach to discover new pathways for their work to flourish and prosper. The traditionally accepted roles of art and the artist are being reinterpreted, reinvented and redefined to embrace a new paradigm, opening the door to a more progressive social consciousness.
Art Revolution is at the forefront in exploring alternative, innovative ways of conceptualizing and creating art that is on the cutting-edge. Throughout the highly visual book, insightful and thought-provoking profiles of leading artists and illustrators accompany stellar, multi-media work. The book also provides insight into the historical influences behind contemporary thinking and approaches, investigating the origins of alternative, unconventional picture making throughout the decades. In addition, exciting splash spreads featuring demonstrations and behind-the-scene looks at groundbreaking artists at work help shed light on signature processes and techniques. There is a rich amalgam of media available to creatives today, offering a wide range of possibilities for exploration and experimentation. Art Revolution reveals how alternative, mixed media aesthetics is uniting the disciplines of two-dimensional, three-dimensional, digital and new media art in inventive combinations. For those wanting to venture outside the norm, the book includes a directory of the manufacturers and suppliers used by the featured artists so that sources for materials, access to health and safety procedures and additional information on unconventional techniques and approaches are easily accessible. For artists that are looking for an edge, wanting to push their work further, this book is a valuable asset and ongoing source for inspiration.