tag:blogger.com,1999:blog-83525714438125355602024-03-14T04:00:07.176-04:00The Art of PromotionLisa L. Cyrhttp://www.blogger.com/profile/06217411840139634417noreply@blogger.comBlogger14125tag:blogger.com,1999:blog-8352571443812535560.post-72198818383849416522021-06-09T15:28:00.018-04:002022-07-13T08:03:42.066-04:00Your Marketing Plan<p><b>Instructors:</b> Lisa L. Cyr and Von Glitschka</p><p><b>YOUR MARKETING PLAN ASSIGNMENT</b></p><p>Before you can begin to put together a marketing plan for your work, you need to fully identify the unique vision that you bring to the world, articulating what makes you different from the competition.<br /><br />A brand analysis is integral to establishing a clear picture of your work and determining its positioning in the marketplace. It will also guide me in assisting you in putting together the appropriate body of work and connecting it with the appropriate target market. Since it is always wise to channel your time and money resources wisely, it is best to focus on one key target market at a time.<br /><br />If you have not yet established or identified an existing brand, it is best to start the process. The best way to begin is to take an honest look at not only your working process and approach, experience, capabilities, client relations and market preferences but also your core beliefs and values, creative interests and aspirations. They are what collectively make your offerings unique. By defining your brand from the inside out, you are setting a foundation from which to strategically position yourself in the marketplace.<br /><br />Being selective in your approach to new business is essential to building your market value for the long term. By developing relationships with clientele that share your vision, you begin to build industry recognition and leverage to do like projects. Actively pursuing work under a synergistic approach is the best way to capitalize on what you do best. Listen to this podcast on<span style="color: #f9cb9c;"><span style="color: #f9cb9c;"><span style="color: #fce5cd; font-family: "georgia" , "times new roman" , serif;"> <b><a href="http://creativelifeshow.com/stop-planning-start-playing-designing-your-life-dave-evans/">Designing Your Life</a></b></span></span></span>. </p><div class="separator" style="clear: both; text-align: left;">By defining your brand in the marketplace, you are placing in the buyer’s mind a certain profile of what you have to uniquely offer. The profile that you create is very important in that it will aid in not only your strategic positioning but also your overall presentation and promotional messaging. </div><div><div class="separator" style="clear: both; text-align: center;"><b><br /></b></div><br /><b>PART ONE: YOUR BRAND</b></div><div><b>Your Niche</b>... your uniqueness. Define yourself as an artist and creative being. These qualities collectively make you and your work unique in the marketplace.</div><div><br /><b>1. Creative Personality:</b><br />Describe your creative personality, include special interests, etc.<br /><br />What are your creative business’s likes and dislikes, strengths and weaknesses? <br />By identifying current problems in either the production or marketing of your art and begin to breakdown the barriers that are preventing you from reaching your goals. Analyzing your strengths will help to potential opportunities.<br /><br />What are your creative business’s core beliefs and values? This can be incorporated into your brand as well as markets.<br /><br />Be detailed and honest in your answers, as you are the one that needs to be happy in order for the business to thrive and to be truly authentic.</div><div><br /><br /><b>2. Working Habits & Environment:</b><br />Describe your creative business’s current working schedule and compare that to your ideal.<br /><br />What habits do you do consistently?<br /><br />Can you work within client parameters and deadlines or do you need to establish your own?<br /><br />Describe your current working environment, strengths and weaknesses, and give ways to improve it. Give details to all points.</div><div><br /><br /><b>3. Creative Work:</b><br />Take a real hard look at your work as a collective whole. Look for things that you do repeatedly or enjoy doing. <br /><br />Any market, genre, stylistic preferences, or types of work that you tend to gravitate towards?<br /><br />What are your current capabilities and experience and how do they match the work you really want to do? Be very descriptive in your responses to all points.<br /><br /><b>4. Creative Methods & Approach:</b><br />Analyze your development of concepts, methods and technique in detail. What is your creative process and approach? Be specific on all points.<br /><br /><b>5. Creative Potential:</b><br />Detail your vision for your creative work. Take some time with this one and really focus on what you really want to do and not what you think you, at this time, are capable of doing.<br /><br />This will determine the direction for you and your work.<br /><b><br /><br />PART TWO: TARGET AUDIENCE</b></div><div><b><br />1. Define your Target Market: </b>Helps to establish a valuable model for decision making while maintaining focus and clarity. You will have lots of lectures to assist you in this task.</div><div><br />Business-to-Business (you sell to businesses) or Business-to-Consumer (you sell direct to the consumer). Some will do both.<br /><br />List the geographic, demographic, and psychographic profile of your desired market. Who are they, where are they located, and what do they buy and how do they buy. What publications or media do they look at? What organizations do they belong to? What events do they attend? Be as detailed as possible.</div><div><br /></div><div>Develop a working knowledge of the markets(s) in which you want to establish yourself. Every market has its own "language".<br /><br />Research buyers, influencers and major industry trade organizations and publications that showcase work in that market.<br /><br />Seek mentors. Are there other artists that have already achieved success in this area?<br /></div><div><br /></div><div><b>List Practical Clients:</b> Itemize a specific list of clients, companies, brands, products,
or markets you think would benefit from your work. </div><div><br /></div><div><b>List Your Dream Clients:</b> Once you have a practical list, push yourself further and
develop another itemized list of potential dream clients or unorthodox genres you have
never considered before. (This is how you'll grow your reach) </div><div><br /></div><div><br /></div><div><b>PART THREE: STRATEGIC MARKETING</b></div><div><div><b>Establish a Strategy: </b>Outline your strategy to market your work to the above targets. </div><div><br /></div><div>How will you position yourself, so people find you? How will you get your work in front of those
who can potentially hire you? </div><div> </div><div><b>Website:</b> Create and drive traffic to your website portfolio. </div><div><br /></div><div><b>Online Portfolios</b>: Have secondary portfolios on established platforms like
Behance.net, Adobe Portfolios, iSpot, Society of Illustrators, Hire an Illustrator, etc. </div><div><br /></div><div><b>Social Media</b>: As much as possible, keep your social media accounts across the
various platforms in line with your brand identity. The goal is to have each point back to
your primary website. </div><div><br /></div><div><b>People Love Process: </b>When posting on social media, don't just post your final work.
Instead, share your process, how you think, and how you created your work. Don't limit
this to just client work. Consider personal creative projects as well. </div><div><br /></div><div><b>Secondary Online Promotion:</b> Itemize a specific list of sites associated with the
industries, organizations, tools, curated services, and companies that would benefit
from featuring or sponsoring your work. </div><div><br /></div><div>Be specific and include follow up procedures. </div><div><br /></div><div>Explore strategies that are multimedia: print, broadcast, online, interactive, public relations, social, etc. Targeting an audience on many fronts. Look to all the lectures during class to assist you in this task.</div></div><div><br /></div><div>Establish professional contacts and network. Keep updated on what is going on in the field.<br /><br />Educate yourself in the marketplace by signing up for free industry newsletters online, join groups on social media, etc.<br /><br />Explore and be informed about all of your options including being open to venture out on your own ideas.</div><div><br /></div><div><br /></div><div><b>Developing a Game Plan… one step at a time.</b><br />By now, you've defined what it is that you are selling, determined who it is that you want to sell to and explored various promotional outlets that will put your work in the eyes of potential buyers and the media. It’s time to begin establishing an effective marketing plan.<br /><br />Developing a game plan clearly defines your goals and establishes your objectives. There is great power when you are able to clarify, define and set direction to your efforts. Without a solid plan of attack, you can easily get side tracked into areas that will distract you from accomplishing your overall goals.<br /></div><div><br /></div><div><b><br /></b></div><div><b>CLASS DELIVERABLES:</b></div>Your Marketing Plan should include the info below in a edited, designed format. <span style="font-weight: 700;">Your final format should be an 8.5x11 optimized PDF file. (Horizontal) </span><div><div><br /></div><b>1. BRAND: </b>convey your brand in a clear and concise way.<br /><br /><b>2. GOAL:</b> What is your big career goal? What are you working towards? <br />Vision Statement: List your short-term and long-term goals. Where do you want to be in ten years? What do you want to be doing? What new skills do you still need to learn and improve on?</div><div><br /><div><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI_HEr6QrysCsEnCw-MJnXfA65Zvxj0X6Ddozra0gQc0e_YDYlIDR95h6w6HDUqW1tTRI0V0cB3aazRoMOTGvqd3i9S3z37KvdB7PZpYbL5PvVNTZeSbcl-FpzAeUE0UldWZ7QNIW-9Qw/s1600/GalbiatiPROMO6finalSM.jpg" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; clear: right; color: #d67f3f; cursor: pointer; display: inline-block; float: right; margin-bottom: 1em; margin-left: 1em; text-decoration-line: none;"><span style="background-color: white; font-family: inherit;"><img border="0" data-original-height="360" data-original-width="504" height="285" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI_HEr6QrysCsEnCw-MJnXfA65Zvxj0X6Ddozra0gQc0e_YDYlIDR95h6w6HDUqW1tTRI0V0cB3aazRoMOTGvqd3i9S3z37KvdB7PZpYbL5PvVNTZeSbcl-FpzAeUE0UldWZ7QNIW-9Qw/s400/GalbiatiPROMO6finalSM.jpg" style="border: 0px; height: auto; max-width: 100%;" width="400" /></span></a><b>3. TARGET MARKETS(s)</b> that you plan to work in and how you will promote to such markets. List specifics and be aware of how they buy, when, how often, etc.</div><div><br /><b>4. STRATEGY: </b>Outline your strategy to market your work to the above targets. Be specific and include follow up procedures. Include strategies that are multimedia: print, broadcast, online, interactive, public relations, social, etc. Targeting an audience on many fronts. Look to all the lectures during class to assist you in this task.</div><div><br /></div><div><b>5. WORK SAMPLES: </b>Include samples of the work you want to promote even if it is just one or two pieces.</div><div><br /></div><div><b>6. </b><b>NEXT STEPS:</b> Talk about what are the next steps you are taking to move your career forward.</div><div><br /></div><div><b>7. CLOSING: </b>Your back cover should have a simple salutation thanking the
viewers. It should also feature your contact information and logo/name. </div><div><br /></div><div><br /></div><div><div><b>PLEASE DROPBOX YOUR ASSIGNMENT AS A PDF to both your instructors</b></div></div><div><br /></div><div><br /></div><div><br /> </div></div></div>Lisa L. Cyrhttp://www.blogger.com/profile/06217411840139634417noreply@blogger.com0tag:blogger.com,1999:blog-8352571443812535560.post-16407822626903667462020-05-14T11:33:00.005-04:002021-06-10T12:31:08.460-04:00Final Presentations<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiz3Bea16JDbkqsoDVnMGfo-nSUKi9C0uCGaCLX7oPga6eneaZwi1OJWo7zZC0ojvkkD1lQ1s3EBqfRxDU6yEW1v7YbNls3Dn_vTz0vj3Tr6OJhjbrOLpBX0odTPN-CEqfFEWTTF5p0Vv4/s1600/GalbiatiPROMO7finaSM.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="360" data-original-width="504" height="285" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiz3Bea16JDbkqsoDVnMGfo-nSUKi9C0uCGaCLX7oPga6eneaZwi1OJWo7zZC0ojvkkD1lQ1s3EBqfRxDU6yEW1v7YbNls3Dn_vTz0vj3Tr6OJhjbrOLpBX0odTPN-CEqfFEWTTF5p0Vv4/s400/GalbiatiPROMO7finaSM.jpg" width="400" /></a></div>
Here is the order and sequence of topics to include in your final presentation on Friday.<br />
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You will need to have attended all lectures to assist you.<br />
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GENERAL:<br />
1. Introduce yourself and your unique voice and vision as an illustrator, conveying your brand in a clear and concise way.<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI_HEr6QrysCsEnCw-MJnXfA65Zvxj0X6Ddozra0gQc0e_YDYlIDR95h6w6HDUqW1tTRI0V0cB3aazRoMOTGvqd3i9S3z37KvdB7PZpYbL5PvVNTZeSbcl-FpzAeUE0UldWZ7QNIW-9Qw/s1600/GalbiatiPROMO6finalSM.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="360" data-original-width="504" height="285" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI_HEr6QrysCsEnCw-MJnXfA65Zvxj0X6Ddozra0gQc0e_YDYlIDR95h6w6HDUqW1tTRI0V0cB3aazRoMOTGvqd3i9S3z37KvdB7PZpYbL5PvVNTZeSbcl-FpzAeUE0UldWZ7QNIW-9Qw/s400/GalbiatiPROMO6finalSM.jpg" width="400" /></a><br />2. What is your big career goal? What are you working towards?<div><br /></div><div>3. Discuss the market(s) that you plan to work in and why.<br />
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<b>FOR THIRD YEAR STUDENTS ONLY:</b><br /><b>
PROJECT SPECIFIC:</b><br />
1. Show and talk about the specific promotional initiative you created for class. If it is a print initiative, show all the components, including packaging, labels, etc. If it is a website, include all the pages.<br />
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2. Discuss the target market(s) for the promotional initiative you created for class.<br />
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3. Discuss how you will launch the initiative, including timing and frequency (if applicable).<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWPwQd4rrAPFuWitVd6mxpa2IcYtWXbEetmWuNBhBiZJMhYDmlETSy83lROph7YfWoOKov1C5ox2OC-7koS5NaVNinYBkbah5Dh2-_IoMJQd0p1DT4vxWya0XF0j37qxpH0miLB6Hq9mM/s1600/GalbiatiPROMO1finalSM.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="360" data-original-width="504" height="285" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWPwQd4rrAPFuWitVd6mxpa2IcYtWXbEetmWuNBhBiZJMhYDmlETSy83lROph7YfWoOKov1C5ox2OC-7koS5NaVNinYBkbah5Dh2-_IoMJQd0p1DT4vxWya0XF0j37qxpH0miLB6Hq9mM/s400/GalbiatiPROMO1finalSM.jpg" width="400" /></a><br />
4. If your initiative is print-based, how will you use other promotion-based media to further promote your messaging? Be specific.<br />
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5. If you are doing a website, how will you let people know about it, encouraging them to bookmark your site? Be specific.<br />
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6. How will you use the press to promote your initiative? Be specific.<br />
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7. What social strategies will you use to promote your initiative? Be specific.<br />
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8. Discuss your follow-up plan or plans to monitor/track the success of your initiative. Be specific.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitrqf_rFhzzC3FRgLYeTFPYuoh34PzIcXLCUMigg1yLN-1bliXA-FHnY34eDE_d4-3VwFfQTXCYu0YMCWkWY1UGv_glz_zmLZLuIllxPc39tb76zYQq9Skf5elm1Els8VS6uyBYyhy7-U/s1600/GalbiatiPROMO5finalSM.jpg" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="360" data-original-width="504" height="285" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitrqf_rFhzzC3FRgLYeTFPYuoh34PzIcXLCUMigg1yLN-1bliXA-FHnY34eDE_d4-3VwFfQTXCYu0YMCWkWY1UGv_glz_zmLZLuIllxPc39tb76zYQq9Skf5elm1Els8VS6uyBYyhy7-U/s400/GalbiatiPROMO5finalSM.jpg" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9mJQSgV1ZrqmtYfBtYziM8DfJBzSYFONkabbbEGqY6FJ5LIjZ3zAAAUdb4NxOIp18s8QUW9VDyAOgf8C4s2s6VugJRDEVtvvuS9HPGF4AuajusmXG0rzzIpBOvpgYDpjxN2aMLL-Nkzk/s1600/GalbiatiPROMO2finalSM.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="360" data-original-width="504" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9mJQSgV1ZrqmtYfBtYziM8DfJBzSYFONkabbbEGqY6FJ5LIjZ3zAAAUdb4NxOIp18s8QUW9VDyAOgf8C4s2s6VugJRDEVtvvuS9HPGF4AuajusmXG0rzzIpBOvpgYDpjxN2aMLL-Nkzk/s320/GalbiatiPROMO2finalSM.jpg" width="320" /></a></div>
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NEXT STEPS:</b><br />
1. What are the next steps you will be taking in furthering your brand once you finish the program? Be specific.<br />
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2. How do you plan on organizing yourself so that you are on the road to reaching your big career goal? What things should you put in place, do daily, etc. so that you are moving in the right direction? Be specific.<br />
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<span style="text-align: center;"><b>SHOW + TELL:</b></span><br />
The program often organizes a project showcase on Friday after the presentations, so others will be able to see what you did for class. You will also be able to see the works created in other classes. More info on this will be forthcoming.<br />
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<br /></div>Lisa L. Cyrhttp://www.blogger.com/profile/06217411840139634417noreply@blogger.com0tag:blogger.com,1999:blog-8352571443812535560.post-15908265420498920872017-07-17T11:54:00.000-04:002017-09-06T11:59:51.762-04:00About Me Pages<span style="font-family: "georgia" , "times new roman" , serif;"><br />Write your About Me text. Keep it focused, use the right descriptive words and read it aloud to see if it flows. Use you branding worksheet and mind maps to assist you. Your About Me text, once finalized and approved, will be used on your website.<br /><br />To accompany your text, take a head shot of yourself or illustrate a self-portrait for promotional and public relation purposes.<br /><br />Here are samples of ABOUT ME PAGES from former students:<br /><br /><b><br />Kelsey Phillips</b><br /><a href="http://www.cleverandbright.com/about/">http://www.cleverandbright.com/about/</a><br /><br /><b>Kvita Horbaliuk</b><br /><a href="https://www.kvitahorbaliuk.com/about-1/">https://www.kvitahorbaliuk.com/about-1/</a><br /><br /><b>Leslie M. Ward</b><br /><a href="http://www.lesliemward.com/about-hayden/">http://www.lesliemward.com/about-hayden/ </a><br /><br /><br /><b>Monique Maloney</b><br /><a href="http://www.moniquemaloney.com/about-2/">http://www.moniquemaloney.com/about-2/</a></span><br />
<span style="font-family: "georgia" , "times new roman" , serif;"><br /><br /><b>Meg Auchenbach</b><br /><a href="http://www.megauchenbach.com/about/">http://www.megauchenbach.com/about/ </a><br /><br /><br /><b>Ann Lemon</b><br /><a href="http://cargocollective.com/annlemon/ann-lemon">http://cargocollective.com/annlemon/ann-lemon </a><br /><br /><b><br />Vince Bonavoglia</b><br /><a href="http://vincebon.weebly.com/about.html">http://vincebon.weebly.com/about.html </a><br /><br /><b><br />Brenda Bodily</b><br /><a href="http://bbteachart.wixsite.com/bodilyillustrate/about">http://bbteachart.wixsite.com/bodilyillustrate/about</a></span><br />
<span style="font-family: "georgia" , "times new roman" , serif;"><br /><br /><b>Mark Wilson</b><br /><a href="http://mww366.wixsite.com/designsbywilson/about">http://mww366.wixsite.com/designsbywilson/about</a></span>Lisa L. Cyrhttp://www.blogger.com/profile/06217411840139634417noreply@blogger.com0tag:blogger.com,1999:blog-8352571443812535560.post-85941155530974397742017-06-30T17:55:00.001-04:002023-11-07T15:32:57.731-05:00Websites of Interest<span style="font-family: "georgia" , "times new roman" , serif;"><br /><b><a href="https://altpick.com/">Altpick</a><br /><br /><a href="http://www.infectedbyart.com/">Infected by Art</a><br /><br /><a href="http://membership.creativetalentnetwork.com/index.php">CTN</a><br /><br /><a href="http://www.foliofactory.com/">FolioPlanet</a></b></span><br />
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<b><br style="font-family: Georgia, "Times New Roman", serif;" /><a href="http://www.theispot.com/" style="font-family: Georgia, "Times New Roman", serif;">THEiSPOT </a><span style="font-family: "georgia" , "times new roman" , serif;"></span><br style="font-family: Georgia, "Times New Roman", serif;" /><br style="font-family: Georgia, "Times New Roman", serif;" /><a href="http://www.illustrators.net/" style="font-family: Georgia, "Times New Roman", serif;">ZAKS</a><span style="font-family: "georgia" , "times new roman" , serif;"><br /><br /><a href="https://www.ai-ap.com/">American Illustration * American Photography</a><br /><br /><a href="http://www.bigceramicstore.com/info/potters-pages.html">Big Ceramics Store</a><br /><br /><br /><br /><a href="http://www.dirill.com/">Directory of Illustration </a> <br /><br /><a href="http://www.picture-book.com/">Picturebook</a><br /><br /><a href="http://www.workbook.com/">The Workbook</a><br /><br /><a href="http://www.societyillustrators.org/">Society of Illustrators, NYC </a> <br /><br /><a href="http://www.greetingcard.org/">Greeting Card Assn.</a><br /><br /><br /><a href="http://www.gag.org/">Graphic Artist’s Guild </a> <br /><br /><a href="http://www.aiga.org/">American Institute of Graphic Arts </a> <br /><br /><a href="http://www.scbwi.org/">Children’s Book Writers/Illustrators</a></span></b></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><b><a href="http://www.spectrumfantasticart.com/">Spectrum Fantastic Art</a><br /><br /><a href="http://www.gdc.net/">Canadian GraphicDesign Assoc. </a><br /><br /><a href="http://www.spd.org/">Society ofPublication Designers </a><br /><br /><a href="http://www.ama.org/">AmericanMarketing Assn.</a><br /><br /><a href="http://www.cbcbooks.org/">Children’s Book Council</a></b></span></div><div><span style="font-family: "georgia" , "times new roman" , serif;"><b><br /></b></span></div><div><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "georgia" , "times new roman" , serif;"><b><br /></b></span></span></div><div><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "georgia" , "times new roman" , serif;"><b>GRANTS & FELLOWSHIPS: </b><br /><b><a href="http://www.goldenfoundation.org/index.php/blog/artist-resources">Artist Residencies, Fellowships & Foundations</a><br /><br /><a href="http://arts.gov/grants">National Endowment for the Arts</a></b></span><br style="font-family: "Times New Roman";" /><div style="font-family: "Times New Roman";"><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div><div style="font-family: "Times New Roman";"><span style="font-family: "georgia" , "times new roman" , serif;"><b><a href="http://www.pkf.org/grant.html">The Pollock-Krasner Foundation, Inc.</a></b><br /><br /><b><a href="http://www.scbwi.org/awards/grants/work-in-progress-grants/don-freeman-illustrator-grants/">SCBWI</a></b><br /><b><br /><a href="http://www.cranbrookart.edu/library/research/grants.htm">Grants for Artists</a><br /><br /><a href="http://www.collegeart.org/opportunities/">Art Opportunities</a></b><br /><br /><br /><b>ART & TEACHING JOBS:</b><br /><b><a href="http://careercenter.collegeart.org/jobs/">College Art Association </a><br /><a href="https://sites.google.com/site/universityartmuseumsinvirginia/list-of-useful-websites"><br /></a><a href="https://sites.google.com/site/universityartmuseumsinvirginia/list-of-useful-websites">Associations in the Arts</a></b></span></div><b><br /><br /><br /><br /><br /><br /><br /><br /></b></span></div>
Lisa L. Cyrhttp://www.blogger.com/profile/06217411840139634417noreply@blogger.com0tag:blogger.com,1999:blog-8352571443812535560.post-19935080729883475782017-06-26T16:35:00.000-04:002020-01-13T17:39:50.832-05:00Visual Documentary/Video Presentation<div class="separator" style="clear: both; text-align: left;">
<object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="https://i.ytimg.com/vi/_dixPgFXCg0/0.jpg" height="266" style="clear: right; float: right;" width="320"><param name="movie" value="https://www.youtube.com/v/_dixPgFXCg0?version=3&f=user_uploads&c=google-webdrive-0&app=youtube_gdata" /><param name="bgcolor" value="#FFFFFF" /><param name="allowFullScreen" value="true" /><embed width="320" height="266" src="https://www.youtube.com/v/_dixPgFXCg0?version=3&f=user_uploads&c=google-webdrive-0&app=youtube_gdata" type="application/x-shockwave-flash" allowfullscreen="true"></embed></object>Using<em><a href="http://support.apple.com/kb/dl859" target="_blank"> Imovie</a></em> , <a href="https://www.movavi.com/videoeditor/"><em>Movavi Movie Maker</em> </a>or other video software, you can create a documentary style clip, video portfolio, a step-by-step demonstartion of your work and a combination there of. Adding music, which should be royalty free or self-generated, along with animated graphics will enhance the viewing experience. </div>
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There are a few things that you should consider when developing your video:</div>
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<b>1. INTENT: What do you intend your video to do for you? </b></div>
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Will you be promoting a particular project or body of work, selling prints or other merchandise, introducing a new book project, promoting an upcoming lecture or workshop, etc? Have a focus for the video along with a landing page link for the audience to follow through with. </div>
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<b>2. DESIGN: Design your video to specifically address your intention and target a particular audience.</b></div>
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Don't make your video an all encompassing catch-all for everything and everyone. Be specific and and your returns on your investment will be greater. </div>
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<b>3. SEQUENCE: Structure your video in a way that tells your story.</b></div>
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Utilize story boarding techniques to create impact. Start by doing quick sketches and notations on potential directions in which to take your video. Put all of your imagery and video clips in a folder in the appropriate order to assist in importing them into iMovie. </div>
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<b>Storyboarder: https://wonderunit.com/storyboarder/</b></div>
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<b>4. SOUND: Select the soundtrack that will enhance BUT not overpower your video.</b></div>
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I have created custom tracks for all of my videos. If that is not a skill set you have or want to acquire, I suggest you explore royalty free music options. Voice-overs are also a great way to enhance your video.</div>
<h1 class="page-title" style="background-color: white; color: #666666; font-family: LatoWeb, "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 2.5em; font-weight: 200; line-height: 1.5; margin: 15px 0px; text-rendering: optimizeLegibility;">
<iframe allowfullscreen="allowfullscreen" height="480" mozallowfullscreen="mozallowfullscreen" src="https://www.youtube.com/embed/xamJmX4Gj8g?feature=oembed&rel=0" style="border-style: initial; border-width: 0px; color: #2d3b45; font-size: 16px; height: 480px; margin: 0px; max-width: 100%; padding: 0px; width: 640px;" title="Animated Logos and Brands" webkitallowfullscreen="webkitallowfullscreen" width="640"></iframe></h1>
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<iframe allowfullscreen="allowfullscreen" height="480" mozallowfullscreen="mozallowfullscreen" src="https://www.youtube.com/embed/svOrt6w55P4?feature=oembed&rel=0" style="border-style: initial; border-width: 0px; height: 480px; margin: 0px; max-width: 100%; padding: 0px; width: 640px;" title="Logomotion" webkitallowfullscreen="webkitallowfullscreen" width="640"></iframe></div>
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<iframe allowfullscreen="allowfullscreen" height="480" mozallowfullscreen="mozallowfullscreen" src="https://www.youtube.com/embed/MAH4M3wS3SM?feature=oembed&rel=0" style="border-style: initial; border-width: 0px; height: 480px; margin: 0px; max-width: 100%; padding: 0px; width: 640px;" title="Logo Animation - Sound Effect Library (+450 Free Sounds)" webkitallowfullscreen="webkitallowfullscreen" width="640"></iframe></div>
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License</h1>
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<strong>You are free to:</strong><br />
Adapt — remix, transform, and build upon the material<br />
for any purpose, even commercially.<br />
The licensor cannot revoke these freedoms as long as you follow the license terms.</div>
<div style="margin-bottom: 12px; margin-top: 12px;">
<strong>Under the following terms:</strong>Attribution — You must give appropriate credit (Footage: <a class="external" href="http://www.freestockfootagearchive.com/" rel="noreferrer noopener" target="_blank">http://www.FreeStockFootageArchive.com<span class="screenreader-only" style="border: 0px; clip: rect(0px, 0px, 0px, 0px); height: 1px; margin: -1px; overflow: hidden; padding: 0px; position: absolute; transform: translateZ(0px); width: 1px;"> (Links to an external site.)</span><span class="ui-icon ui-icon-extlink ui-icon-inline" style="background-image: url("/dist/images/jqueryui/ui-icons_222222_256x240-a2c05c5e96.png"); background-position: -32px -80px; background-repeat: no-repeat; display: inline-block; height: 16px; overflow: hidden; padding: 0px; text-indent: -99999px; vertical-align: middle; width: 16px;" title="Links to an external site."><span class="screenreader-only" style="border: 0px; clip: rect(0px, 0px, 0px, 0px); height: 1px; margin: -1px; overflow: hidden; padding: 0px; position: absolute; transform: translateZ(0px); width: 1px;">Links to an external site.</span></span></a>), provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.</div>
<div style="margin-bottom: 12px; margin-top: 12px;">
<span class="" id="result_box" lang="en"><span class=""><strong>NEW – If you don´t want to make credits, read this:</strong> <a class="external" href="https://steadyhq.com/en/fsfa" rel="noreferrer noopener" target="_blank">https://steadyhq.com/en/fsfa<span class="screenreader-only" style="border: 0px; clip: rect(0px, 0px, 0px, 0px); height: 1px; margin: -1px; overflow: hidden; padding: 0px; position: absolute; transform: translateZ(0px); width: 1px;"> (Links to an external site.)</span><span class="ui-icon ui-icon-extlink ui-icon-inline" style="background-image: url("/dist/images/jqueryui/ui-icons_222222_256x240-a2c05c5e96.png"); background-position: -32px -80px; background-repeat: no-repeat; display: inline-block; height: 16px; overflow: hidden; padding: 0px; text-indent: -99999px; vertical-align: middle; width: 16px;" title="Links to an external site."><span class="screenreader-only" style="border: 0px; clip: rect(0px, 0px, 0px, 0px); height: 1px; margin: -1px; overflow: hidden; padding: 0px; position: absolute; transform: translateZ(0px); width: 1px;">Links to an external site.</span></span></a></span></span></div>
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<div style="font-size: 1rem; line-height: 25px; margin-top: 12px;">
<strong>You are not allowed to upload this footage to Youtube or to any other website in their organic form!</strong></div>
</blockquote>
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No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.</div>
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<a class="external" href="https://creativecommons.org/licenses/by/4.0/deed.en" rel="noreferrer noopener" target="_blank">https://creativecommons.org/licenses/by/4.0/deed.en<span class="screenreader-only" style="border: 0px; clip: rect(0px, 0px, 0px, 0px); height: 1px; margin: -1px; overflow: hidden; padding: 0px; position: absolute; transform: translateZ(0px); width: 1px;"> (Links to an external site.)</span><span class="ui-icon ui-icon-extlink ui-icon-inline" style="background-image: url("/dist/images/jqueryui/ui-icons_222222_256x240-a2c05c5e96.png"); background-position: -32px -80px; background-repeat: no-repeat; display: inline-block; height: 16px; overflow: hidden; padding: 0px; text-indent: -99999px; vertical-align: middle; width: 16px;" title="Links to an external site."><span class="screenreader-only" style="border: 0px; clip: rect(0px, 0px, 0px, 0px); height: 1px; margin: -1px; overflow: hidden; padding: 0px; position: absolute; transform: translateZ(0px); width: 1px;">Links to an external site.</span></span></a><a class="external" href="https://creativecommons.org/licenses/by/4.0/deed.en" rel="noreferrer noopener" target="_blank"><br /><span class="screenreader-only" style="border: 0px; clip: rect(0px, 0px, 0px, 0px); height: 1px; margin: -1px; overflow: hidden; padding: 0px; position: absolute; transform: translateZ(0px); width: 1px;"> (Links to an external site.)</span><span class="ui-icon ui-icon-extlink ui-icon-inline" style="background-image: url("/dist/images/jqueryui/ui-icons_222222_256x240-a2c05c5e96.png"); background-position: -32px -80px; background-repeat: no-repeat; display: inline-block; height: 16px; overflow: hidden; padding: 0px; text-indent: -99999px; vertical-align: middle; width: 16px;" title="Links to an external site."><span class="screenreader-only" style="border: 0px; clip: rect(0px, 0px, 0px, 0px); height: 1px; margin: -1px; overflow: hidden; padding: 0px; position: absolute; transform: translateZ(0px); width: 1px;">Links to an external site.</span></span></a><a class="external" href="https://wiki.creativecommons.org/wiki/Frequently_Asked_Questions" rel="noreferrer noopener" target="_blank">https://wiki.creativecommons.org/wiki/Frequently_Asked_Questions<span class="screenreader-only" style="border: 0px; clip: rect(0px, 0px, 0px, 0px); height: 1px; margin: -1px; overflow: hidden; padding: 0px; position: absolute; transform: translateZ(0px); width: 1px;"> (Links to an external site.)</span><span class="ui-icon ui-icon-extlink ui-icon-inline" style="background-image: url("/dist/images/jqueryui/ui-icons_222222_256x240-a2c05c5e96.png"); background-position: -32px -80px; background-repeat: no-repeat; display: inline-block; height: 16px; overflow: hidden; padding: 0px; text-indent: -99999px; vertical-align: middle; width: 16px;" title="Links to an external site."><span class="screenreader-only" style="border: 0px; clip: rect(0px, 0px, 0px, 0px); height: 1px; margin: -1px; overflow: hidden; padding: 0px; position: absolute; transform: translateZ(0px); width: 1px;">Links to an external site.</span></span></a></div>
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<strong>RESOURCES:</strong></div>
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<strong>Garageband</strong></div>
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<strong><iframe allowfullscreen="allowfullscreen" height="480" mozallowfullscreen="mozallowfullscreen" src="https://www.youtube.com/embed/DvBhY6aJ7N8?feature=oembed&rel=0" style="border-style: initial; border-width: 0px; height: 480px; margin: 0px; max-width: 100%; padding: 0px; width: 640px;" title="Garageband Tutorial For Beginners - Set Up Your Project" webkitallowfullscreen="webkitallowfullscreen" width="640"></iframe></strong></div>
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<strong>http://thegaragebandguide.com</strong></div>
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<strong>Audacity:</strong></div>
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<strong><iframe allowfullscreen="allowfullscreen" height="480" mozallowfullscreen="mozallowfullscreen" src="https://www.youtube.com/embed/fshLRl3GWqE?feature=oembed&rel=0" style="border-style: initial; border-width: 0px; height: 480px; margin: 0px; max-width: 100%; padding: 0px; width: 640px;" title="How To Record and Edit Audio In Audacity - Beginner Tutorial" webkitallowfullscreen="webkitallowfullscreen" width="640"></iframe></strong></div>
<div style="background-color: white; color: #2d3b45; font-family: LatoWeb, "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 16px; margin-bottom: 12px; margin-top: 12px;">
<strong><a class="external" href="https://www.audacityteam.org/" rel="noreferrer noopener" target="_blank">https://www.audacityteam.org/<span class="screenreader-only" style="border: 0px; clip: rect(0px, 0px, 0px, 0px); height: 1px; margin: -1px; overflow: hidden; padding: 0px; position: absolute; transform: translateZ(0px); width: 1px;"> (Links to an external site.)</span><span class="ui-icon ui-icon-extlink ui-icon-inline" style="background-image: url("/dist/images/jqueryui/ui-icons_222222_256x240-a2c05c5e96.png"); background-position: -32px -80px; background-repeat: no-repeat; display: inline-block; height: 16px; overflow: hidden; padding: 0px; text-indent: -99999px; vertical-align: middle; width: 16px;" title="Links to an external site."><span class="screenreader-only" style="border: 0px; clip: rect(0px, 0px, 0px, 0px); height: 1px; margin: -1px; overflow: hidden; padding: 0px; position: absolute; transform: translateZ(0px); width: 1px;">Links to an external site.</span></span></a><a class="external" href="https://www.audacityteam.org/" rel="noreferrer noopener" target="_blank"><span class="screenreader-only" style="border: 0px; clip: rect(0px, 0px, 0px, 0px); height: 1px; margin: -1px; overflow: hidden; padding: 0px; position: absolute; transform: translateZ(0px); width: 1px;"> (Links to an external site.)</span><span class="ui-icon ui-icon-extlink ui-icon-inline" style="background-image: url("/dist/images/jqueryui/ui-icons_222222_256x240-a2c05c5e96.png"); background-position: -32px -80px; background-repeat: no-repeat; display: inline-block; height: 16px; overflow: hidden; padding: 0px; text-indent: -99999px; vertical-align: middle; width: 16px;" title="Links to an external site."><span class="screenreader-only" style="border: 0px; clip: rect(0px, 0px, 0px, 0px); height: 1px; margin: -1px; overflow: hidden; padding: 0px; position: absolute; transform: translateZ(0px); width: 1px;">Links to an external site.</span></span></a></strong></div>
<div style="background-color: white; color: #2d3b45; font-family: LatoWeb, "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 16px; margin-bottom: 12px; margin-top: 12px;">
<br /></div>
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<strong>MixCraft:</strong></div>
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<iframe allowfullscreen="allowfullscreen" height="480" mozallowfullscreen="mozallowfullscreen" src="https://www.youtube.com/embed/ZOxWGmoo3vY?feature=oembed&rel=0" style="border-style: initial; border-width: 0px; height: 480px; margin: 0px; max-width: 100%; padding: 0px; width: 640px;" title="Acoustica Mixcraft 8 Recording Studio Intro" webkitallowfullscreen="webkitallowfullscreen" width="640"></iframe></div>
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<a class="external" href="http://www.artofthetitle.com/designer/saul-bass/" rel="noreferrer noopener" target="_blank"><span class="screenreader-only" style="border: 0px; clip: rect(0px, 0px, 0px, 0px); height: 1px; margin: -1px; overflow: hidden; padding: 0px; position: absolute; transform: translateZ(0px); width: 1px;"> (Links to an external site.)</span><span class="ui-icon ui-icon-extlink ui-icon-inline" style="background-image: url("/dist/images/jqueryui/ui-icons_222222_256x240-a2c05c5e96.png"); background-position: -32px -80px; background-repeat: no-repeat; display: inline-block; height: 16px; overflow: hidden; padding: 0px; text-indent: -99999px; vertical-align: middle; width: 16px;" title="Links to an external site."><span class="screenreader-only" style="border: 0px; clip: rect(0px, 0px, 0px, 0px); height: 1px; margin: -1px; overflow: hidden; padding: 0px; position: absolute; transform: translateZ(0px); width: 1px;"><br /></span></span></a></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><b><a href="http://creativelifeshow.com/021-talk-brilliantly-about-creative-work-caroline-goyder/">Talking About Your Work Podcast</a> </b>with<b> </b>Caroline Goyder</span></div>
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<b>5. PRODUCTION: For detailed instructions on how to create a video in <a href="https://manuals.info.apple.com/MANUALS/0/MA509/en_US/iMovieAtAGlance.pdf">Imovie </a>and <a href="http://www.microsoft.com/education/en-us/teachers/guides/Pages/windows-live-movie-maker.aspx" target="_blank">Movie Maker</a> click on the appropriate link.</b> Design your movie to function in high-resolution to be seen on a full screen or projected onto a large wall in a theatre-like presentation. BUT your video should also be able to be seen clearly on a mobile device.</div>
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<b>Slide Format Set-up:</b></div>
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1. In Photoshop, select NEW under FILE. </div>
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2. Preset to HDTV 1920w x 1080h pixel format. This will give you the right size in which to create your slides for imovie.</div>
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/GKu5p4e4CbY/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/GKu5p4e4CbY?feature=player_embedded" width="320"></iframe><br />
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Once I have approved your video, you can post a high definition version on <em><a href="http://www.youtube.com/" target="_blank">YouTube</a></em> and other social media outlets!<br />
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Here are some videos that have been created in my class: </div>
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<b><br /></b></div>
<span style="font-family: "georgia" , "times new roman" , serif;"><b>Tereze Strautmane</b></span><br />
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<span style="font-family: "georgia" , "times new roman" , serif;"><b><br /></b></span></div>
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/C6f51jd-vds/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/C6f51jd-vds?feature=player_embedded" width="320"></iframe></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><b>Christine Kornacki</b></span><br />
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<a href="https://vimeo.com/176600339">Christine Kornacki, Children's Book Writer and Illustrator</a> from <a href="https://vimeo.com/ckornacki">Christine Kornacki</a> on <a href="https://vimeo.com/">Vimeo</a>.<br />
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<b>Clara Hartman</b><br />
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<pre style="background-color: white; font-family: Verdana, Helvetica, sans-serif; font-size: 14px !important;"><b style="font-family: "Times New Roman"; font-size: medium; white-space: normal;"><a href="https://www.zdf.de/politik/auslandsjournal/auslandsjournal-clip-1-102.html">Interview of Clara Hartman</a></b></pre>
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<b>Michael Nunez</b><br />
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<b><a href="https://kathykuhl.squarespace.com/">Kathy Kuhl</a></b></div>
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<a href="http://www.christavinciguerra.com/"><b>Christa Vinciguerra</b></a><br />
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<b><a href="https://www.arizadesign.com/">Jorge Ariza</a></b></div>
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<b><a href="https://oabutkiewicz13.wixsite.com/mysite">Olivia Butkiewicz</a></b><br />
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<b>Christopher S. Phillips</b></div>
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<b>Meg Auchenbach</b></div>
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<b>Victoria Wright</b></div>
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<span style="background-color: white;"><span style="font-family: "georgia" , "times new roman" , serif;"><b>Kvita Horbaliuk</b></span></span></div>
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<b>Lisa Gurzo</b></div>
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<span class="c"><b>Monique Maloney</b></span><br />
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<a href="https://www.blogger.com/null"><strong>David Szalay</strong></a></div>
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<b>Jess Meoni</b></div>
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<span class="c"><span style="font-family: "times" , "times new roman" , serif;"><a href="http://www.youtube.com/watch?v=b0BEy2AqZ3I" target="_blank"><b>Daniel Swartz </b></a></span></span><br />
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Lisa L. Cyrhttp://www.blogger.com/profile/06217411840139634417noreply@blogger.com0tag:blogger.com,1999:blog-8352571443812535560.post-56936921626703690512017-06-26T10:56:00.000-04:002017-06-30T14:00:54.344-04:00 The Evolution of Visual Storytelling<div class="separator" style="clear: both; text-align: center;">
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As we forge into the twenty-first century, publishers and content creators face a new generation of readers where interactive and new media platforms are at the forefront. Advancements in technology and the widespread use of the Internet through smartphones and handheld devices have spawned a plethora of web-based and interactive storytelling enhancements that are being gradually introduced into the book culture.<br />
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With the advent of augmented reality (AR), virtual reality, quick response (QR) codes that link to video, audio, gaming and web-based enhancements, 3-D stereoscopic and lenticular printing and e-books with hyperlinks, robust opportunities are abound, engaging both young and seasoned readers alike. Although still in its infancy, this emerging trend in visual storytelling is growing with more advanced, user-friendly capabilities as the technology becomes more mainstream. <br />
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To read more, check out my article in <b><a href="http://www.commarts.com/column/rock-paper-pixels">Communication Arts called <em>Rock, Paper,</em> <em>Pixels</em>: The Evolution of Visual Storytelling</a></b><br />
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<br />Lisa L. Cyrhttp://www.blogger.com/profile/06217411840139634417noreply@blogger.com0tag:blogger.com,1999:blog-8352571443812535560.post-70898289586767056262017-05-24T09:57:00.002-04:002019-04-23T12:25:30.178-04:00Podcasting!<div style="direction: ltr; line-height: 107%; margin-bottom: 0pt; margin-top: 0pt; unicode-bidi: embed; vertical-align: baseline;">
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<span style="font-family: "georgia" , "times new roman" , serif;">Check out the podcasts that I did with my teaching partners at </span><b style="font-family: georgia, "times new roman", serif;"><a href="http://www.nhia.edu/">New Hampshire Institute of Art (NHIA</a></b><span style="font-family: "georgia" , "times new roman" , serif;">) children's author </span><a href="http://pauldurhambooks.com/" style="font-family: georgia, "times new roman", serif;"><b>Paul Durham</b></a><span style="font-family: "georgia" , "times new roman" , serif;"> and graphic novelist </span><b style="font-family: georgia, "times new roman", serif;"><a href="http://boweryboyscomic.com/">Cory Levine</a> </b><span style="font-family: "georgia" , "times new roman" , serif;">I am so proud of the students who volunteered to talk about their work, process and goals! Now they get to share their dreams and aspirations with the world! </span></div>
<span style="font-family: "georgia" , "times new roman" , serif;"><br />From the host of <i><b><a href="http://pauldurhambooks.com/telling-lies-to-children/">Telling Lies to Children Podcast</a></b></i> Paul Durham "This is a special two-part series recorded live, on-campus, at the New Hampshire Institute of Art. NHIA is currently the only college in the country offering BFA degrees that require all students to complete three semesters of professional practices, business marketing, and entrepreneurship studies for the arts.<br /><br />I teach professional practices at NHIA and recently combined forces with my faculty colleagues, <a href="http://www.cyrstudio.com/">Lisa Cyr</a> and <a href="http://boweryboyscomic.com/">Cory Levine</a>, to give our first year students an opportunity to practice talking about their work. Volunteers were invited to participate in a podcast interview in front of a live audience of their peers. The episode is a little experimental and a bit of a departure from my usual format, but it was fun to hear young artists talk about their art, influences, and experiences as fine arts students."<br /><br /><b>PART ONE:</b><br /><a href="http://pauldurhambooks.com/telling-lies-to-children/2017/4/29/-25-live-with-freshmen-artists-at-nhia">http://pauldurhambooks.com/telling-lies-to-children/2017/4/29/-25-live-with-freshmen-artists-at-nhia</a><br /><br /><br /><a href="http://pauldurhambooks.com/telling-lies-to-children/2017/4/29/-25-live-with-freshmen-artists-at-nhia"><img height="400" src="https://static1.squarespace.com/static/56f4a8942fe1313f0c382156/t/5904d4e65016e1dcad7ec758/1493488887102/?format=1000w" width="400" /></a> <br /><br /><a href="http://pauldurhambooks.com/telling-lies-to-children/2017/4/29/-25-live-with-freshmen-artists-at-nhia"># 26 - Live with the BFA Students at NHIA (Part I)</a><br /><br /><b>PART TWO:</b><br /> <a href="http://pauldurhambooks.com/telling-lies-to-children/2017/4/29/-26-part-ii-live-with-the-bfa-students-at-nhia">http://pauldurhambooks.com/telling-lies-to-children/2017/4/29/-26-part-ii-live-with-the-bfa-students-at-nhia</a></span><br />
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<b>Feature in Hippo:</b><br />
<a href="https://issuu.com/hippopress/docs/hip_170518_000book_with_hyperlinks/14">https://issuu.com/hippopress/docs/hip_170518_000book_with_hyperlinks/14</a><br />
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<b>Setting up your own Podcast!</b><br />
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<span style="font-family: "georgia" , "times new roman" , serif;"><br /><b>Equipment </b>(for basic setup)<br />USB Microphone<br />Portable Digital Recorder (backup)<br />Audio (MP3 or MP4)<br />Recording/Editing Software (Mixcraft)<br /><a href="https://www.audacityteam.org/">Audacity</a> or <a href="https://www.apple.com/mac/garageband/">Garageband</a> (Mac) are both freeStorage (media host provides you with an RSS feed)</span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><b>Syndication:</b></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">Media host (<a href="https://www.libsyn.com/">LibSyn</a> or <a href="https://www.blubrry.com/">Blubrry</a>)<br /><br />Syndication of RSS Feed<br />Syndicate via an RSS feed on blog/website<br /><br />Submit to Podcast Directories</span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><a href="https://www.apple.com/itunes/">iTunes</a> and<a href="https://www.stitcher.com/"> Stitcher</a> (2 largest), <a href="https://soundcloud.com/">Soundcloud</a>, YouTube, etc.</span><span style="font-family: "georgia" , "times new roman" , serif;"><br /><br /><b>Reach & Benefits: </b><br />On-demand and On-the-go<br />Played on Many Devices<br />Diverse in Topic/Format<br /><br /><b>Establish Your Audience:</b><br />Interview Based, Solo or Multiple Hosts<br />Narrative/Storytelling<br />Hybrid<br /><a href="https://podcon.com/">PodCon</a><br /><br /><b>Episode Schedule:</b><br />Weekly, Monthly, etc. (be consistent)<br />Tuesday is considered the best day</span></div>
Lisa L. Cyrhttp://www.blogger.com/profile/06217411840139634417noreply@blogger.com0tag:blogger.com,1999:blog-8352571443812535560.post-10937411552873184652015-01-02T17:44:00.001-05:002016-03-07T08:00:27.377-05:00Navigating the Labyrinth <a href="http://image.commarts.com/images1/0/6/6/5/566058_36_0_NzA5MjY1OTAxLTUwOTYwMzAxMg.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img align="top" border="0" src="http://image.commarts.com/images1/0/6/6/5/566058_36_0_NzA5MjY1OTAxLTUwOTYwMzAxMg.jpg" style="padding-right: 10px;" /></a>For illustrators, the road ahead presents many challenges. A persistently uncertain economic climate has changed the playing field, forever altering the competitive landscape and significantly diminishing the traditional role of the freelance illustrator. To penetrate the instability in the marketplace and remain viable for the long term, illustrators must take a more active, forward-thinking, leadership role. They need to become more entrepreneurial, looking outside traditional venues to discover alternative markets for their work to move, grow and flourish. <br />
<br />
<span class="columnsSubHeader">Read more here from my <b>Communication Arts <a href="http://www.commarts.com/column/navigating-labyrinth">Illustration Annual article</a></b><a href="http://www.commarts.com/column/navigating-labyrinth"> </a><b><a href="http://www.commarts.com/column/navigating-labyrinth">Navigating the Labyrint</a>h</b>.</span><br />
<br />Lisa L. Cyrhttp://www.blogger.com/profile/06217411840139634417noreply@blogger.com0tag:blogger.com,1999:blog-8352571443812535560.post-2276258471181761212015-01-02T11:20:00.000-05:002015-01-02T16:54:34.916-05:00Interview with Christina Galbiati<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgU9T_6KY8eau5C2ft7s4U2OTkbnzRlhTkJkPOAMfmAv7PARITgY02AGgQHkzEOO3H8Zvw4oMSKm9NxYlmQ8eP4ej0ngDeP2oDW8CD9lRh23VyGsycpfT_DeTnTQO_y9QFgGRAK8z1LN_E/s1600/GalbiatiPROMO7finaSM.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgU9T_6KY8eau5C2ft7s4U2OTkbnzRlhTkJkPOAMfmAv7PARITgY02AGgQHkzEOO3H8Zvw4oMSKm9NxYlmQ8eP4ej0ngDeP2oDW8CD9lRh23VyGsycpfT_DeTnTQO_y9QFgGRAK8z1LN_E/s320/GalbiatiPROMO7finaSM.jpg" height="228" width="320" /></a><b style="mso-bidi-font-weight: normal;"><span style="font-size: 11pt;">Q:</span></b><span style="font-size: 11pt;"> Can you
talk about your brand and how you incorporated that vision into your
promotional materials?<o:p></o:p></span><br />
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 11pt;">A:</span></b><span style="font-size: 11pt;"> My design
aesthetic is simple, clean and contemporary, while my illustration and artwork
is detailed, tactile, layered and full of energy. Having promotional materials
that showcase my artwork without competing with the design of the piece was
instrumental to conveying my brand effectively.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 11pt;"></span></b> </div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 11pt;">Q:</span></b><span style="font-size: 11pt;"> What
advice can you give other illustrator/designers when it comes to developing
successful self-promotional materials?<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgS3EhN98tPnWbRz7OxPXUZ9A9tXT5E9XW5ZoASB2hlsHElFrrlUN3Wb8U_SRFKZY5QHs1F785bxjYKvIk9MshvmqUtF4DmJIfTArQNxA6gdIGsyCRcnBP6vVlIMF6VTeLpx0TrM85tA08/s1600/GalbiatiPROMO1finalSM.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgS3EhN98tPnWbRz7OxPXUZ9A9tXT5E9XW5ZoASB2hlsHElFrrlUN3Wb8U_SRFKZY5QHs1F785bxjYKvIk9MshvmqUtF4DmJIfTArQNxA6gdIGsyCRcnBP6vVlIMF6VTeLpx0TrM85tA08/s320/GalbiatiPROMO1finalSM.jpg" height="228" width="320" /></a><b style="mso-bidi-font-weight: normal;"><span style="font-size: 11pt;">A:</span></b><span style="font-size: 11pt;"> Promotional
materials should be dynamic while still representing your aesthetic vision.
Consider your medium, audience and what work you are trying to attain. Design
something that not only allows your work to sing, but also showcases how your
abilities can benefit their business. </span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 11pt;">Q:</span></b><span style="font-size: 11pt;"> Do you
work in a sketchbook to develop your ideas? Please detail your conceptual
approach to design.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 11pt;">A:</span></b><span style="font-size: 11pt;"> Absolutely!
Organic free-flowing sketches are instrumental to the creative process. I start
each project by creating a word list and thumbnail sketches in pencil, one idea
right after another. The key is getting down as many good (or bad) ideas as
possible. The number of thumbnails varies, from a few to several pages. I know
when I’m heading in the right direction when I see it <i style="mso-bidi-font-style: normal;">and</i> feel it. Intuitive acumen is a necessary part of this
profession. It’s the unexplainable, the ‘a-ha’ moment you are striving for,
when you allow yourself to trust your instincts. Once I identify a few solid
ideas, I enlarge the sketch by hand, do some color blocking and then sketch an
outline on my canvas or illustration board (for my design work, this is when I
start computer construction). I tell my students that this is what sets them
apart from those who overlook the conceptual process of design and just hop on
the computer without any direction. If you skip this foundation step, you will
end up not only wasting time but your work will most likely end up looking
mundane as well.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiR0npHwyMHWwLCzxiUEVmos3ripLk_pehBEOf-x5Rksuc9D_JX6ZWe9f2s5YTCuArNnUcBi842xzsoIzpBR9RopFC_QrhV8OSwm32qBxg9ERdQN1gd4A7s69_5EyvPgT1Zey4GLOsFbTE/s1600/GalbiatiPROMO2finalSM.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiR0npHwyMHWwLCzxiUEVmos3ripLk_pehBEOf-x5Rksuc9D_JX6ZWe9f2s5YTCuArNnUcBi842xzsoIzpBR9RopFC_QrhV8OSwm32qBxg9ERdQN1gd4A7s69_5EyvPgT1Zey4GLOsFbTE/s320/GalbiatiPROMO2finalSM.jpg" height="228" width="320" /></a><b style="mso-bidi-font-weight: normal;"><span style="font-size: 11pt;">Q:</span></b><span style="font-size: 11pt;"> You have
lots of very tactile traditional materials in your work. Can you talk about
what inspires such choices in your design work?<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNADxp_xamlXPrjqQUgqbuGWqqlVMISwnAuvGopYjxzNZkauI9eDJ9X1hqq522tscjJ6n6njGdtqCbD0W58JNnArtkRfAWHBXi9PINUK2OsWUOBMRKgNG0mLFcFHICI2uOXmgKBktC1t0/s1600/GalbiatiPROMO3finalSM.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNADxp_xamlXPrjqQUgqbuGWqqlVMISwnAuvGopYjxzNZkauI9eDJ9X1hqq522tscjJ6n6njGdtqCbD0W58JNnArtkRfAWHBXi9PINUK2OsWUOBMRKgNG0mLFcFHICI2uOXmgKBktC1t0/s320/GalbiatiPROMO3finalSM.jpg" height="228" width="320" /></a></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 11pt;">A:</span></b><span style="font-size: 11pt;"> I
gravitate toward clean and contemporary materials such as metal and clear
acrylic in order to balance out the detailed, handmade look of my work. Since
my art is very colorful, I need to showcase it, so I am careful to pick good
quality paper, usually a smooth white 80-100# cover stock. I utilize a limited
color palette throughout all of my branding materials (white, gray/black,
purple and green) in order to create a consistent visual identity. <o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 11pt;">Q:</span></b><span style="font-size: 11pt;"> Can you
tell us a little bit about your approach to visual communications through the
layers of mixed media you employ?<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 11pt;">A:</span></b><span style="font-size: 11pt;"> I am
enamored with tactile forms of communication and have created a deeply
personal aesthetic journey of photocopying words and sometimes images to
create unique patterns. I then hand tear the resulting paper to form my collages.
The unexpected outcome of rough edges, uneven tones, broken lines and dot
patterns that arise from the xerography process are intentional. My work
symbolizes the importance of print media communication despite society’s
increasing reliance on intangible, digital forms of communication.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4RtSTdfSWsR89ttMh6F4old7M1BnLoV6RSmdYoruZ9HK3Mcjw-VJyCRqdKMHeK80ahhCigBSuXXkqYNPdEBCXmzRdqUtPKbIKaTZaB5dU7NoJP_jnFStO3zJ6_1syLh-IGydfYHKr_qM/s1600/GalbiatiPROMO6finalSM.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4RtSTdfSWsR89ttMh6F4old7M1BnLoV6RSmdYoruZ9HK3Mcjw-VJyCRqdKMHeK80ahhCigBSuXXkqYNPdEBCXmzRdqUtPKbIKaTZaB5dU7NoJP_jnFStO3zJ6_1syLh-IGydfYHKr_qM/s320/GalbiatiPROMO6finalSM.jpg" height="228" width="320" /></a><b style="mso-bidi-font-weight: normal;"><span style="font-size: 11pt;">Q:</span></b><span style="font-size: 11pt;"> You are
drawn to dimensional surfaces as well as unique elements. Can you tell us more
about this aspect of your work?<o:p></o:p></span></div>
<br />
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 11pt;">A:</span></b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"> </span><span style="font-size: 11pt;">It’s my natural instinct to
create something that is robust in order to exaggerate my concept. This aspect
of my work aligns with my approach to visual communication.<o:p></o:p></span></div>
<br />
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 11pt;">Q:</span></b><span style="font-size: 11pt;"> Describe
your artistic working environment and how it helps support your distinctive
process and approach.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 11pt;">A:</span></b><span style="font-size: 11pt;"> I work on
a large art table and do not concern myself with the messiness that occurs
during the collage process. However, this is one of the main reasons I usually
complete each piece in one sitting. This approach allows me to work
unencumbered and promotes a productive working environment. <o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 11pt;">Q:</span></b><span style="font-size: 11pt;"> What are
your artistic and design influences and where do you look for inspiration.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivHaAmnyRyoJyEQUB4-W45szKGPGLFEPUnFBJeGO7wXDTL3tfipOtV3vR5FZBrEKAfhrMWiaWQAqmhPp935qO5RuxOHvaBB_RR-sS1qkWgS407GxMr82375jkg1YjUmM5FpY0fnvyMiNY/s1600/GalbiatiPROMO4finalSM.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivHaAmnyRyoJyEQUB4-W45szKGPGLFEPUnFBJeGO7wXDTL3tfipOtV3vR5FZBrEKAfhrMWiaWQAqmhPp935qO5RuxOHvaBB_RR-sS1qkWgS407GxMr82375jkg1YjUmM5FpY0fnvyMiNY/s320/GalbiatiPROMO4finalSM.jpg" height="228" width="320" /></a><b style="mso-bidi-font-weight: normal;"><span style="font-size: 11pt;">A:</span></b><span style="font-size: 11pt;"> Everything
that is beautiful inspires me. It may be a melancholy sunset over a still
beach, an exquisitely designed living room that showcases harmony and warmth,
or that perfectly designed poster that shows emotion. If it captures my senses,
I take notice. I am particularly drawn to art and design that utilizes type and
geometry, specifically the bold and meaningful work of the Constructivism, De
Stijl and Bauhaus movements. Some of my favorite illustrators/designers are: El
Lissitzky, Alvin Lustig, Frank Lloyd Wright, Andy Warhol and Paula Scher. I am
also inspired by León Ferrari and Mira Schendel’s work, which explore the written
word through art. It’s quite impressive. In the end, inspiration is about
surrounding yourself with things that make you feel good in order to put you in
that right frame of mind to get your creative juices flowing. I’ve
accumulated a library of books and design publications, as well as several file
folders of beautiful samples of print material (pre-Pinterest). Basically, if I
see something I like and it’s well designed, I save it.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 11pt;">Q:</span></b><span style="font-size: 11pt;"> What do
you see yourself incorporating in your work as your vision evolves? Any other
advice that you would like to share when it comes to promotional endeavors?<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 11pt;">A:</span></b><span style="font-size: 11pt;"> I would
like to incorporate different types of paper, handmade perhaps, as well vintage
ephemera.<o:p></o:p></span></div>
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<span style="font-size: 11pt;">Promotional
materials are much like a billboard on a busy highway: many will glance,
several may see, but even fewer will remember. So, it’s important to spare no
time, effort or expense to create something memorable. <o:p></o:p></span></div>
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<span style="font-size: 11pt;">Christina Galbiati specializes in art direction,
graphic design, as well as contemporary mixed-media art and illustration. Her
15 years experience has allowed her to create conceptually strong, visually
dynamic work for a multitude of clients in a wide range of industries. She
received her M.F.A. Graphic Design degree at Marywood University in Scranton,
and her B.F.A. in Communication Design from Kutztown University. She is an
adjunct professor at Kutztown University and has also taught at Penn State - Lehigh
Valley and Marywood University. In her free time, she likes to read, sketch,
craft and travel. She resides in Hazleton, Pennsylvania with her husband and
two beloved furry felines.<b style="mso-bidi-font-weight: normal;"> <a href="http://www.christinagalbiati.com/">http://www.christinagalbiati.com<o:p></o:p></a></b></span><br />
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<br />Lisa L. Cyrhttp://www.blogger.com/profile/06217411840139634417noreply@blogger.com0tag:blogger.com,1999:blog-8352571443812535560.post-40672649348827961282015-01-01T11:00:00.000-05:002016-03-07T07:51:12.934-05:00Interactive StorytellingWhen it comes to engaging an audience, interactive and new media initiatives are at the forefront. Because of advances in technology and the Internet, we are seeing a plethora of digital entertainment vehicles introduced into the culture. The opportunities seem endless. “More than any other genre of entertainment, gaming advancements are happening at an absolutely mind-boggling rate and the need to stay on top of technology is critical,” details Daniel Dociu, concept artist and chief art director for NCsoft North America. “When the next generation of gaming hardware comes out, the potential of the machines is high and developers need to question how they can best use or take advantage of the computing power. A lot of the time, it means more manpower and bigger budgets to create; an approach where more is more.” To read more go to my <b><a href="http://www.commarts.com/column/interactive-storytelling">article in <em>Communication Arts</em> on Interactive Storytelling.</a></b><br />
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<br />Lisa L. Cyrhttp://www.blogger.com/profile/06217411840139634417noreply@blogger.com0tag:blogger.com,1999:blog-8352571443812535560.post-84993476849679463322015-01-01T10:10:00.000-05:002016-03-07T07:52:54.222-05:00Building Fantastical Worlds: in Print, Broadcast, Film, Interactive Media and Beyond <div class="separator" style="clear: both; text-align: center;">
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/NiZGIW4Yf1s/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/NiZGIW4Yf1s?feature=player_embedded" width="320"></iframe>My article in <b>Communication Arts entitled <em><a href="http://www.commarts.com/column/building-fantastical-worlds">Building Fantastical Worlds: in Print, Broadcast, Film, Interactive Media and Beyond</a></em></b> provides an inside look into the development of intellectual properties that span across multi-media platforms. To meet the changes in the economic climate and competitive landscape, creators need to expand their intellectual properties to encompass a multitude of avenues.<br />
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Featured artists include James Gurney and <b>Dinotopia</b>, Tony DiTerlizzi and <b>Spiderwick Chronicles </b>and Phil Straub's<b> <a href="http://www.utherworlds.com/">Utherworlds</a></b>.<br />
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<br />Lisa L. Cyrhttp://www.blogger.com/profile/06217411840139634417noreply@blogger.com0tag:blogger.com,1999:blog-8352571443812535560.post-46939736194325538522014-12-28T17:47:00.000-05:002015-01-02T17:47:16.499-05:00Interview with illustrator/designer David Szalay <h3>
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<a href="http://blog.artistsmarketonline.com/uncategorized/hartford-art-school-student-interviews/attachment/david2" rel="attachment wp-att-8805" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="David Szalay" src="http://blog.artistsmarketonline.com/wp-content/uploads/David2-300x225.jpg?e7a040" height="225" width="300" /></a><strong>Q: Can you talk about your brand and how you were able to incorporate that vision into your promotional materials?</strong><br />
<strong>A:</strong> I provide narrative illustration inspired by whimsical advertising and storybook art from the 1950s and ’60s. My style could be categorized into the decorative tradition of illustration, which was popular during the mid-20th century. My promotional materials are anchored by my identity, which is a logotype built by splitting and stacking my last name into two syllables. I use a bold, playful, serif typeface centered within a square motif surrounded by a lyrical, decorative border.<br />
I placed several spot illustrations onto a variety of two-sided postcards and business cards, as well as 4″ x 6″ folded greeting cards. I used several retro-looking typefaces to spell out Dave Szalay Design & Illustration as well as my website <a href="http://szalaydesign.com/" target="_blank" title="David Szalay design and illustration"><i>szalaydesign.com</i></a>. Typography will continue to be an important element of my presentation since I come to illustration after decades of working as a graphic designer. The idea was to create an ongoing series that mimics nostalgic collectables such as bubblegum cards. The second part of my promotional effort was to create and post a video teaser that showcases a sampling of my work and demonstrates an animated short of one of my images. I am interested in motion graphics as well as still images. The video follows the vintage, whimsical theme that frames the work in an engaging and entertaining format, driving the character of my brand even further.<br />
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<strong>Q: What advice can you give other illustrators/artists when it comes to self-promotion?</strong><br />
<strong>A:</strong> I am a firm believer first in authenticity and second in persistence. As an individual artist, your brand needs to sincerely state who you are and what you do. Your brand is your packaging and the consumer of your product wants to know what’s inside. The goal is to engage someone’s attention, while presenting the type of work that you want to do. If your presentation is clear and concise, prospective clients may give you a shot. It is most important that you get your work out there, frequently refreshing your images with new ones so that people have a reason to follow you.<br />
<a href="http://blog.artistsmarketonline.com/uncategorized/hartford-art-school-student-interviews/attachment/david1" rel="attachment wp-att-8804" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="David Szalay" src="http://blog.artistsmarketonline.com/wp-content/uploads/David1-300x225.jpg?e7a040" height="225" width="300" /></a><br />
<strong>Q: How has the Hartford Art School low-residency MFA Program in Illustration helped you in further realizing your career goals as an artist?</strong><br />
<strong>A:</strong> I was able to essentially reinvent myself during my time in the program. I was convinced to steer toward graphic design and away from illustration during my undergraduate studies in the 1980s for job security. Working as a designer over the years allowed me to occasionally incorporate some illustrative elements into my layouts but it was never the focus. I recently downsized my design practice to focus on a full-time teaching position. <br />
This was an opportunity to make a mid-career adjustment towards becoming a knowledgeable and practicing illustrator. It was not a huge stretch for me but I needed a springboard and some inspiration. Emerging myself into this unique program helped me gear up on the history of illustration through Murray Tinkelman and to explore and discover my illustrative voice through the studio classes. I feel <a href="http://www.hartfordillustrationmfa.org/faculty/index.php" target="_blank" title="Hardford University Illustration Faculty">my teachers</a> and classmates inspired me to push myself much further than I expected. I am thoroughly energized and excited about both my teaching as well as my professional practice and most importantly, I’m having a blast!<br />
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<a href="http://www.hartfordillustrationmfa.org/" target="_blank" title="Hardford Illustration MFA program">The Hartford Art School</a> at the University of Hartford has designed an elite low-residency MFA program for seasoned illustrators who seek to move their careers to the next level, while earning a master’s degree for college-level teaching. Dr. Murray Tinkelman, Hall-of-Fame illustrator, historian and the 1999 Society of Illustrators’ Distinguished Educator in the Arts award recipient, is the director of this cutting-edge program. Tinkelman’s years of experience in the field are an asset, attracting internationally-recognized artists eager to teach under his directorship. “It is taught by professional illustrators who are also dedicated and talented educators,” comments Tinkelman. “The students who enter this program are equally committed to the field of illustration. They come from all over the world, courageously checking their egos at the door and ready to plunge right into the learning process.”Lisa L. Cyrhttp://www.blogger.com/profile/06217411840139634417noreply@blogger.com0tag:blogger.com,1999:blog-8352571443812535560.post-35323587444565681072014-12-28T17:35:00.000-05:002015-01-02T17:40:02.213-05:00Interview with Chad Hunter<h2>
<a href="http://blog.artistsmarketonline.com/uncategorized/promotional-materials/attachment/chunter-bio-image" rel="attachment wp-att-8594" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Chad Hunter Bio" class="alignnone size-full wp-image-8594" height="397" src="http://blog.artistsmarketonline.com/wp-content/uploads/CHunter-bio-image.jpg?e7a040" width="400" /></a><span style="font-size: small;"><b></b></span></h2>
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<span style="font-family: Times, "Times New Roman", serif;"><span style="font-size: small;"><span><b><span style="color: black;">Q: </span></b></span><span><span style="color: black;">Can you discuss how your promotional materials communicate your unique style and overall brand?</span> </span></span></span></h2>
<span style="font-family: Times, "Times New Roman", serif;"><span><b>A: </b></span><span>My promotional materials are really all I am or at least all potential clients see of me. I need to make each piece communicate my brand, style and approach. Specific characteristics act as a hallmark of my work that identify it and separate it from others: color palette, drawing style, textures, points of view, etc. These make up my brand. But really that’s not all. I think a brand is the result of one’s values. One’s brand presents itself in many ways: how I write, what I say, how I answer the phone and the craftsmanship of my promotion pieces each communicate my brand. </span></span><br />
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<strong><span style="font-family: Times, "Times New Roman", serif;"><span>Q: </span><span>What advice can you give other illustrator/designers when it comes to developing successful self-promotional materials for both print and web?</span></span></strong><br />
<span><b><span style="font-family: Times, "Times New Roman", serif;">A: </span></b></span><span><span style="font-family: Times, "Times New Roman", serif;">Be yourself. Be yourself consistently. And be yourself in many places. To me this means know who you are and identify what makes you unique. Work hard and consistently. Send out promotional materials, keep mailing lists current and send specific mailings to specific targeted audiences. Lastly, get yourself out there in a variety of media, including social media. This all translates to allowing yourself to be found and seen in a variety of places.</span> </span><br />
<a href="http://blog.artistsmarketonline.com/uncategorized/promotional-materials/attachment/letterhead-art" rel="attachment wp-att-8595"><img alt="Chad Hunter letterhead" class="alignnone size-full wp-image-8595" height="400" src="http://blog.artistsmarketonline.com/wp-content/uploads/CHunter-Business.jpg?e7a040" width="323" /></a><br />
<strong><span style="font-family: Times, "Times New Roman", serif;"><span style="font-size: small;">Q:</span><span style="font-size: small;">Your work has a sketchbook feel to it. How important is working in a sketchbook to you? Can you detail your approach.</span></span></strong><br />
<span style="font-family: Times, "Times New Roman", serif;"><span style="font-size: small;"><b>A</b></span><span style="font-size: small;">: My sketchbook is always with me: at meetings, traveling, classes, relaxing and just everywhere. It’s my fun thing, my journal, my brain dump and my bucket. My finished work comes directly from my sketchbook. In it, I try new things, I practice and I even complete my finished work. I’ve had to do some research in finding the right sketchbook for me. It actually took me years. My criteria was size, paper thickness, tooth, acidity and how it takes multimedia like pen, ink, watercolor and acrylic. I had to try different sketchbooks to see how they worked. As my style has developed, so has my sketchbook choice. I currently use the Aquabee Deluxe 11″x14″.</span></span><br />
<a href="http://blog.artistsmarketonline.com/uncategorized/promotional-materials/attachment/chunter_mailer" rel="attachment wp-att-8596"><span style="font-family: Times, "Times New Roman", serif;"><img alt="Chad Hunter Mailer" class="alignnone size-full wp-image-8596" height="431" src="http://blog.artistsmarketonline.com/wp-content/uploads/CHunter_mailer.jpg?e7a040" width="720" /></span></a><br />
<span style="font-family: Times, "Times New Roman", serif;"><span style="font-size: small;"><strong>Q: </strong></span><span style="font-size: small;"><strong>Can you share some insights into your creation process when it comes to your illustration and hand lettering?</strong> </span></span><br />
<span style="font-family: Times, "Times New Roman", serif;"><span style="font-size: small;"><b>A: </b></span><span style="font-size: small;">Ed Brodsky, the past director of Marywood’s MFA “Masters with the Masters” program, taught us to brainstorm. First you boil down your message to a short, succinct phrase. I write out the phrase in a single line. Then, I make a list of similar words under each word appearing in the phrase. The fun part begins by mixing and matching to create a unique direction. Sometimes solutions have a concept and drive a point home and sometimes they are a straightforward solution that rely on a unique style to carry the idea.</span></span><br />
<a href="http://blog.artistsmarketonline.com/uncategorized/promotional-materials/attachment/chad-website" rel="attachment wp-att-8593"><img alt="Chad Hunter Website" class="alignnone size-full wp-image-8593" height="399" src="http://blog.artistsmarketonline.com/wp-content/uploads/Chad-website.jpg?e7a040" width="576" /></a><br />
<strong><span style="font-size: small;">Q: </span><span style="font-size: small;">Can you tell us a little bit about your approach to visual communications through the process, media and visual textures you employ?</span></strong><br />
<span style="font-size: small;"><b>A: </b></span><span style="font-size: small;"> I straddle lines. I’m an illustrator, designer, letterer, printer and artist. As far as my process goes, I prepare my designs in plates, scan them into the computer and composite them in Photoshop. My final product is digital and produced by offset lithography, serigraphy or giclee.</span><br />
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<strong><span style="font-size: small;">Q: </span><span style="font-size: small;">Describe your artistic working environment and how it helps support your distinctive process and approach.</span></strong><br />
<span style="font-size: small;"><b>A: </b></span><span style="font-size: small;">I strive to work regardless of my environment. I read a post Star Wars interview with Harrison Ford where the interviewer asked, “Do you believe in the Force?” Ford responded. “Yes. The Force is in you. Force yourself.” I like that. I believe we can accomplish more than we realize and that work is a key ingredient. </span><br />
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<strong><span style="font-size: small;">Q: </span><span style="font-size: small;">What are your artistic and design influences and where do you look for inspiration.</span></strong><br />
<span style="font-size: small;"><b>A: </b></span><span style="font-size: small;">Etchings in general are big for me as are pen-and-ink artists such as Albrecht Durer, Howard Pyle, Robert Lawson, Arthur Rackham, Edward Gorey, Maurice Sendak and others.</span><br />
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<span style="font-size: small;"><strong>Q: </strong></span><span style="font-size: small;"><strong>What do you see yourself incorporating in your work as your vision evolves?</strong> </span><br />
<span style="font-size: small;"><b>A: </b></span><span style="font-size: small;">I’d like to push my drawings to new points of view, incorporate new textures and create new color combinations.</span><br />
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<a href="http://www.marywood.edu/mfa/index.html" target="_blank" title="Marywood University MFA program"><b>Marywood University’s </b><i><b>Get Your Masters with the Masters</b></i></a><b><a href="http://www.marywood.edu/mfa/index.html" target="_blank" title="Marywood University MFA program"> MFA Program</a></b> is a low-residency program with a sixty credit Master of Fine Arts degree in graphic design or illustration. “It’s specifically designed for working art directors, designers, illustrators, new media artists and art educators who have to budget their time and resources carefully, while continuing with their full-time occupations,” shares program director Steven Brower. “While production and technical skills are stressed, the thrust of our program is on creativity and concept.” Marywood University also offers a low-residency, twenty-four credit <a href="http://www.marywood.edu/mfa/programs/sequential-art.html" target="_blank" title="Marywood University sequential art certificate">certificate in sequential art</a>. “Study with the best over one year through independent studies and two weeks on campus for two summers. The end result is a graphic novel,” adds Brower.<br />
Former MFA student Chad Hunter comments, “If you want inspiration and the opportunity to study under a list of <a href="http://www.marywood.edu/mfa/faculty.html" target="_blank" title="Marywood University faculty">leading industry professionals</a>, the Marywood MFA is the program for you. I thoroughly enjoyed the <a href="http://www.marywood.edu/mfa/study-tours.html" target="_blank" title="Marywood University Study Tours">study tour sessions</a>, visiting a long list of top design and illustration studios as well as small workshop presentations created just for our class. I was inspired by my fellow classmates, many came from a broad range of disciplines from across the country. The curriculum is well thought out and offers a wide-range of advanced-level courses that are perfect for anyone seeking a challenge. The <i>Promotional Strategies</i> class was one of my favorite classes. It allowed me to solely focus on creating a distinct set of branding and promotional materials as a perfect resource to jump-start the new creative vision I constructed during the program. The Marywood <i>Get Your Masters with the Masters</i> program is an invaluable resource for working professionals.”<br />
- See more at: http://blog.artistsmarketonline.com/uncategorized/promotional-materials#sthash.Jc6jydsx.dpufLisa L. Cyrhttp://www.blogger.com/profile/06217411840139634417noreply@blogger.com0tag:blogger.com,1999:blog-8352571443812535560.post-25678343341988914952014-12-28T17:31:00.000-05:002015-01-02T17:32:11.905-05:00Interview with illustrator/designer Brad Albright <b></b><br />
<a href="http://blog.artistsmarketonline.com/wp-content/uploads/BradAlbright_08-300x225.jpg?e7a040" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Brad Albright" border="0" height="225" src="http://blog.artistsmarketonline.com/wp-content/uploads/BradAlbright_08-300x225.jpg?e7a040" width="300" /></a><strong>Q:</strong> Can you talk about your brand and how you were able to incorporate that vision into your promotional materials?<br />
<strong>A: </strong> My artwork is heavily music inspired, so it was a natural decision to explore promotional formats that alluded to album art, music packaging and band merchandising trends. As I developed my TEXAN GOTHIC illustration series, an iconography emerged that felt well suited to bold one-color silkscreen printing on shirts, turntable mats, scarves and posters. Combining hand-printed merchandise with the more elaborate full-color and 3D print imagery of the main series, I grew excited to represent myself as a one-stop shop for clients, especially those in the music industry. As for incorporating 3D glasses, I was guided simply by a personal curiosity for the format which then helped me to develop the imagery itself. Overall, the 3D experience is a fun and engaging promotional format to share with others.<br />
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<strong>Q: </strong>What advice can you give other illustrators/artists when it comes to self-promotion?<br />
<strong>A:</strong> Every artist needs to find the approach that works best for their personality and brand. I think it’s best to first imagine how you yourself would like to see your artwork displayed. What’s unique about your voice, and what platforms might best communicate that to your audience? Also, consider making promotional items that you are confident could actually sell and not be just given away for free. That will help guide you to produce a quality product that clients can’t help but raise their eyebrows to.<br />
<a href="http://blog.artistsmarketonline.com/uncategorized/hartford-art-school-student-interviews/attachment/bradalbright_04" rel="attachment wp-att-8802" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Brad Albright" height="225" src="http://blog.artistsmarketonline.com/wp-content/uploads/BradAlbright_04-300x225.jpg?e7a040" width="300" /></a><br />
<strong>Q:</strong> How has the Hartford Art School low-residency MFA Program in Illustration helped you in further realizing your career goals as an artist?<br />
<strong>A:</strong> In addition to teaching me core business concepts that are essential to a successful career in the arts, the Hartford Art School program provided an unrivaled sense of purpose and momentum which enabled me to attack an ambitious amount of side projects and extracurricular involvements outside of the program. <a href="http://www.hartfordillustrationmfa.org/prospective/travel-with-us.php" target="_blank" title="Hardford University low-residency program">The low-residency format gave me the unique opportunity to work fulltime, while traveling for graduate sessions</a> and simultaneously pursuing creative outlets in my home market. In my two years with the program, I became an active gallery artist, community arts proponent and volunteer, private drawing instructor, freelance illustrator and an established up-and-coming name in the Dallas market. That’s all in addition to the leaps and bounds made in my full-time design career and personal work. All of that said, the relationships made among the students and faculty are the core of the program, and I truly can’t say enough about how amazingly inspirational and supportive the community is.<br />
<a href="http://blog.artistsmarketonline.com/uncategorized/hartford-art-school-student-interviews/attachment/bradalbright_02" rel="attachment wp-att-8801" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Brad Albright" height="240" src="http://blog.artistsmarketonline.com/wp-content/uploads/BradAlbright_02-300x225.jpg?e7a040" width="320" /></a><br />
<a href="http://www.hartfordillustrationmfa.org/" target="_blank" title="Hardford Illustration MFA program">The Hartford Art School</a> at the University of Hartford has designed an elite low-residency MFA program for seasoned illustrators who seek to move their careers to the next level, while earning a master’s degree for college-level teaching. Dr. Murray Tinkelman, Hall-of-Fame illustrator, historian and the 1999 Society of Illustrators’ Distinguished Educator in the Arts award recipient, is the director of this cutting-edge program. Tinkelman’s years of experience in the field are an asset, attracting internationally-recognized artists eager to teach under his directorship. “It is taught by professional illustrators who are also dedicated and talented educators,” comments Tinkelman. “The students who enter this program are equally committed to the field of illustration. They come from all over the world, courageously checking their egos at the door and ready to plunge right into the learning process.”Lisa L. Cyrhttp://www.blogger.com/profile/06217411840139634417noreply@blogger.com0