The Art of Promotion

Altpick Infected by Art CTN FolioPlanet THEiSPOT  ZAKS American Illustration * American Photography Big Ceramics Store Directory of Illustration Picturebook The Workbook Society of Illustrators, NYC Greeting Card Assn. Graphic Artist’s Guild American Institute of Graphic Arts Children’s Book Writers/Illustrators Spectrum Fantastic Art Canadian GraphicDesign Assoc. Society ofPublication Designers AmericanMarketing Assn. Children’s Book Council GRANTS & FELLOWSHIPS:  Artist Residencies, Fellowships & Foundations National Endowment for the Arts The Pollock-Krasner Foundation, Inc. SCBWI Grants for Artists Art Opportunities ART & TEACHING JOBS: College Art Association  Associations in the Arts

Using Imovie  , Movavi Movie Maker or other video software, you can create a documentary style clip, video portfolio, a step-by-step demonstartion of your work and a combination there of.  Adding music, which should be royalty free or self-generated, along with animated graphics will enhance the viewing experience.  There are a few things that you should consider when developing your video: 1. INTENT: What do you intend your video to do for you?  Will you be promoting a particular project or body of work, selling prints or other merchandise, introducing a new book project, promoting an upcoming lecture or workshop, etc? Have a focus for the video along with a landing page link for the audience to follow through with.  2. DESIGN: Design your video to specifically address your intention and target a particular audience. Don't make your video an all encompassing catch-all for everything and everyone. Be specific and and your returns on your investment will be grea

As we forge into the twenty-first century, publishers and content creators face a new generation of readers where interactive and new media platforms are at the forefront. Advancements in technology and the widespread use of the Internet through smartphones and handheld devices have spawned a plethora of web-based and interactive storytelling enhancements that are being gradually introduced into the book culture. With the advent of augmented reality (AR), virtual reality, quick response (QR) codes that link to video, audio, gaming and web-based enhancements, 3-D stereoscopic and lenticular printing and e-books with hyperlinks, robust opportunities are abound, engaging both young and seasoned readers alike. Although still in its infancy, this emerging trend in visual storytelling is growing with more advanced, user-friendly capabilities as the technology becomes more mainstream. To read more, check out my article in Communication Arts called Rock, Paper, Pixels :  The Evolution