Tuesday, March 14, 2017

Marketing Your Art: Spring Session

Marketing Your Art

Marywood University 
MFA Masters with the Masters Program

This insightful online course by author and artist Lisa L. Cyr will assist designers and illustrators in breaking through the competitive landscape with engaging and thought-provoking promotional initiatives that will inspire, motivate and most importantly, get response. Branding, new business development, target marketing, integrated cross-media strategies, public relations, collaborative endeavors, social media and viral initiatives and entrepreneurial approaches are some of the topics covered. The role of the designer and illustrator is evolving and this online course and summer workshop will inspire all to think outside the box when it comes to marketing and promotion.

I will be working with you to develop promotional materials for your creative business. My goal is to not only assist you in elevating your brand but also guide you in properly positioning yourself in the creative marketplace. If you are working on an entirely new body of work with very little existing promotional collateral, don't worry. I am here to help you. This is your opportunity to make your mark. Take the opportunity to do something really extraordinary, making an impact on your career for years to come!


Since the class will be run as a distance course, I have set-up this resource blog to serve as your interactive syllabus for the class.


I would like you to also review the required projects list, gather up what you have in place to date for marketing and make notes of your ideas and thoughts as to what you would like to do as you move forward in your creative endeavors.  Lastly, watch the two videos.  "Make Good Art" by Neil Gaiman is very inspiring, as he simplifies everything into three simple words! Steven Spielberg's talk on intuition is also very insightful!


REQUIRED PROJECTS:


1. About Me, including a head shot (can be photo or illustrated) One to 2 paragraphs about your work.

2. Client list Final to be printed on letterhead.

3. Resume/CV: updated and professionally designed on your letterhead. Include your education, work experience, teaching & speaking experience, relevant books and articles written, exhibitions, awards, press coverage etc.  Samples Here

4. Personal Identity System (business card, letterhead, #10 envelope, catalog envelope label and note card). Send on actual stationery paper so I can see the color, finish, weight, etc.)  

Identity System Essentials

Sample ID Systems

Business Card: 3 1/2" x 2", 2" x 3 1/2" or Custom
Letterhead: 8 1/2" x 11"
Envelope (#10): 9 1/2" x 4 1/8"
Note Card(s): Make sure to fit inside a commercially available envelope (custom envelopes are costly)

Color Inspirations:
Adobe Color Wheel
Paletton

Paper Suppliers: 
Jam Paper
Hollanders
Postal Design Templates

For return of your materials, please send a SASE with your work.


5. Visual Documentary or Video Presentation using Imovie or Windows Movie Maker (music should be royalty free or self-generated). 

Instructions for Imovie and Movie Maker are included here. A high definition version can be posted on YouTube

See past examples by other MFA students.

FOR VIDEO REVIEWS: Post your video on YouTube as a PRIVATE video for my review only using my email lisa@cyrstudio.com for access.

Once your video is approved, you can post it for public view on YouTube.  For your final exhibition, Christine Medley will need a high resolution copy of your video. Save your video as a high quality QuickTime mov file and bring it with you this summer session. Christine will put all of your videos together for the final exhibition!





6. Electronic Portfolio to be presented as a website, including at least 20 pieces, your bio with headshot, press, client list, exhibitions and links to your social media sites and blog, etc. Also include a contact page without an info request prompt. Make sure the site is brand-aware and is cohesive with other promotional material.   






Portfolio Sites: 
Wix.com
SquareSpace
Behance.net
Coroflot.com
Carbonmade.com 
Artbistro.monster.com


6. Social Media presence on the web that is specific to your business (FacebookYouTubeLinked-in). To start building the profile, include at least one entry in each that incorporates a pic/link.

To make sure you are using correct grammar on the web, check out Grammarly.com
  
7. Promotional Initiative: Select from an option below.


Mail-away Portfolio that is a custom, brand-aware and easily updatable physical presentation of work that and can be produced in multiples to send out to prospects with leave-behind samples and a comment card. Packaging of the mail-away (box, wrap, label, etc must also be included).
Print-on-Demand:
Cafepress.comZazzle.com
us.moo.comVistaprint 
Phd Bookbinding  Ka-blam
TPI Solutions Ink







OR
Drop-off Portfolio:
a collection of work that can be easily updated, including a digital presentation. 




OR
Print Promo:
A focused direct mail promotional campaign, launch promotion, etc.
Mail Chimp

Constant Contact

OR Event Marketing
Facebook Live Event
Periscope Live Event
Eventbrite













OR
Merchandising: create a line of products using your work. Books, paper products and stationery, gift products, collectibles, prints, etc.

Here are the latest in color trends for Spring 2016

Art Licensing Blog


OR
Teaching Package: updated, targeted to each application and professionally designed on your letterhead in a electronic PDF format.  For vitae include your education, work experience, teaching & speaking experience, relevant books and articles written, exhibitions, awards, press coverage etc.  Also have a cover letter, 15-20 samples of your work and the same of your student work and a teaching statement. Bio and client list can also be included.



REQUIRED
BOOK: You will be using Innovative Promotions that Work as your text and resource throughout the class. It will help you out a lot with your projects







DEADLINES:
April 1 is the interim deadline. You must have all the required projects submitted on or before this deadline. I require physical pieces for all print-based work so that I can really get a feel of the paper, printing and the interactivity of the folds, die-cuts etc. Don't have the work professionally printed for midterm review. Printing your work on your inkjet printer for review is fine.

Prior to this deadline we can correspond electronically and I am here for you for whatever questions you may have or to look at work that you would like me to comment on. I highly encourage you to submit things in process. This way you can get feedback to make sure you are on the right track before a midterm or final deadline approaches. 

The work will be reviewed at midterm and a phone meeting will be conducted to discuss the work. You will have the rest of the session to make all the appropriate revisions.


The Final Deadline is May 5. Everything must be in on or before this date.


I am very excited to be working with you and look forward to a highly productive and creative semester!


Academic Honesty Policy: Please read the Marywood University policy on honesty and plagiarism link online here. Plagiarism is unacceptable, unethical and illegal with repercussions that can be damaging professionally and financially. With the web, infringement lawsuits are abounding. Social media has also played a major part in outing intellectual property infringers, often providing evidence for the case. This is a very serious thing and is not a risk that you will want to embark on. Use your own work. If you have samples in your portfolio that are not entirely done by you, get written permission (signed release) to use them for your portfolio and promotion (online, video, print, exhibition and all known and yet to be known media) from each contributor, giving credits when necessary or required.       


Instructor: Lisa L. Cyr

I will be working with you to create some amazing promotional work for your unique brand! I love teaching and working with other artists that are as passionate about the creative process as I am. You can check out an
 interview from The Artist's & Graphic Designer's Market  on me that does a good job on explaining my philosophies on art, creativity and the importance of creative collaboration. To know a little about my background and interests there is another interview from CreateMixedMedia.

I have authored seven books as well as a hundreds of articles for many of the industry's leading art publications. In addition, I teach in several of the top MFA (Master of Fine Art) programs in the United States, assisting talented artists in elevating their brand and promoting their work. I have lectured and taught workshops at the following institutions:

American Institute of Graphic Arts
The Society of Illustrators, NYC
The Art Students League of NY
The National Illustration Conference
The Norman Rockwell Museum
Columbus Society of Communicating Arts
The Hartford Art School
University of the Arts
The Artist Network University
The Art Institute of Pittsburgh Online
NH Creative Club
Pratt Institute
Parsons School of Design
Savannah College of Art & Design
Kendall College of Art & Design
Southern Utah University
Virginia Commonwealth University
Syracuse University
Sage College of Albany
Marywood University
Kutztown University
New Jersey City University
The University of New Hampshire
The University of Kansas
Keene State College
Notre Dame College
NH Institute of Art
Rochester Institute of Technology
Delgado Community College
Sharon Arts Center
Northampton Community College
NYC Final Cut Pro
Rivier College
Hesser College

East Stroudsburg University 
Ohio Tourism Bureau 
Mohawk Valley Community College 
Shanghai Normal School Cultural Exchange