NEW HAMPSHIRE INSTITUTE OF ART
Instructor: Lisa L. Cyr
Art Loft Meetings
Branding & Target Marketing
Bio Head Shots
Talking About Your Work Podcast
2. Journal: You will maintain a class journal that will not only help you to obtain clarity as to who you are as a creative brand but also serve as a vehicle for marketing and promotional opportunities. You can use a binder or make a simple journal that you can easily organize your thoughts in sections. I would like you to do something creative on the cover to make it personal.
Making a Custom Journal
or Custom size
SEE the Postal Design Templates
Thank You Card(s): Make sure to fit inside a commercially available envelope (custom envelopes are costly)
Tutorial in InDesign
RESOURCES: (swatch samples, etc)
Identity System Essentials
Example Identity Systems
ID System Profiles
Sample ID Systems
4. Professional Resume or CV: updated and designed on your letterhead.
Resume Design Samples Here
Here are the latest in color trends
Adobe Color Wheel
5. Electronic Portfolio to be presented as a website, including the following:
1. Your work with captions.
2. About Me write-up, including an interesting head shot (can be a photo or illustration).
About Me Pages from former students
3. Contact Page without an info request prompt.
Other points of navigation can include such things as press, client list, exhibitions and links to your social media sites and blog, etc.
Make sure the site is brand-aware and is cohesive with other promotional material.
Portfolio Template-based Sites:
Mailing List Building:
Academic Honesty Policy: Plagiarism is unacceptable, unethical and illegal with repercussions that can be damaging professionally and financially. With the web, infringement lawsuits are abounding. Social media has also played a major part in outing intellectual property infringers, often providing evidence for the case. This is a very serious thing and is not a risk that you will want to embark on. Use your own work. If you have samples in your portfolio that are not entirely done by you, get written permission (signed release) to use them for your portfolio and promotion (online, video, print, exhibition and all known and yet to be known media) from each contributor, giving credits when necessary or required. Always best to be honest, create your own work and get written permission for outside usage, crediting others for what they have done.
The Art of Promotion
· Explores innovative production techniques to give any project the edge it needs to standout in the marketplace
· Features the use of unconventional surfaces and printing techniques; unique constructions, folds and die-cuts; interesting bindings, fasteners and wraps; and alternative uses and add-ons
· Provides valuable insight into the process behind a multitude of unconventional techniques
· Technical tips take the risk out of exploring outside the norm while “Do It for Less” sections provide cost-effective alternatives to high-end effects
· Special sidebars offer the latest in strategic approaches and marketing venues that will prove lucrative in the future
Instructor: Lisa L. Cyr
I will be working with you to create some amazing promotional work for your unique brand! I love teaching and working with other artists that are as passionate about the creative process as I am. You can check out an interview from The Artist's & Graphic Designer's Market on me that does a good job on explaining my philosophies on art, creativity and the importance of creative collaboration. To know a little about my background and interests there is another interview from CreateMixedMedia.
I have authored seven books as well as a hundreds of articles for many of the industry's leading art publications. In addition, I teach in several of the top MFA (Master of Fine Art) programs in the United States, assisting talented artists in elevating their brand and promoting their work. I have lectured and taught workshops at the following institutions:
American Institute of Graphic Arts
The Society of Illustrators, NYC
The Art Students League of NY
The National Illustration Conference
The Norman Rockwell Museum
Columbus Society of Communicating Arts
The Hartford Art School
University of the Arts
The Artist Network University
The Art Institute of Pittsburgh Online
NH Creative Club
Parsons School of Design
Savannah College of Art & Design
Kendall College of Art & Design
Southern Utah University
Virginia Commonwealth University
Sage College of Albany
New Jersey City University
The University of New Hampshire
The University of Kansas
Keene State College
Notre Dame College
NH Institute of Art
Rochester Institute of Technology
Delgado Community College
Sharon Arts Center
Northampton Community College
NYC Final Cut Pro
Notre Dame College
East Stroudsburg University