Wednesday, September 9, 2015

Promotion Redefined!



Because of the technological advances of the last decade, an overabundance of communications in print, broadcast, and electronic media is being disseminated, and most of it is going by the wayside. Because the effectiveness of the familiar sources of promotion has diminished, creatives are beginning to explore new vehicles and initiatives. They are creating alternative ways for their work to enter and remain viable in the marketplace.

Check out an excerpt from my book The Art of Promotion called Promotion Redefined, which has been reused in The Little Book of Big Promotions (Rockport Publishers).